Minnesota company behind Steve Jobs' iconic black turtleneck sees sales spike

Winona-based St. Croix Clothing Company says they've seen nearly a 100 percent increase in sales of their black mock turtlenecks since Jobs' death. Jobs was reportedly a fan of the Minnesota clothing line.
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The death of Apple's founding father Steve Jobs has had an unexpected impact on a Minnesota company.

Winona-based St. Croix Clothing Company says they've seen 'almost 100 percent increase in sales' since Jobs' passing on Wednesday.

It's not your typical turtleneck either -- it's surprisingly expensive. The St. Croix mock turtleneck retails for $175.

St. Croix Clothing Company spokesperson Bruce Amster tells KSTP-TV about three years ago, a report surfaced that Jobs was a fan of the brand.

The company is 'very pleased to have been associated with him and glad he loved an American-made product, a Minnesota-made product.'

The leadership of Maplewood-based 3M is also remembering Jobs. CEO George Buckley says Jobs was a great innovator and visionary. Apple is one of 3M's top customers.

Fans have declared next Friday, Oct. 14, as 'Steve Jobs Day.' To honor the tech guru, people are urged to wear Jobs' trademark outfit: A black turtleneck, jeans and tennis shoes. It's also the same day the new iPhone 4S will go on sale.

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