Minnesota model Halima Aden did a Nike Sportswear shoot

She's showing off the classic Air Max 97's look.
Author:
Publish date:

Halima Aden is going retro (is 1997 retro already?) for a new Nike campaign.

The 19-year-old Minnesota model posted a couple photos on Instagram of a shoot for Nike Sportswear. It's part of a 20-year celebration of the Air Max 97 sneakers.

The first image she posted is above – here's the second:

In the latter, she included a few sentences about her participation.

"Even with these shoes, Nike is not thinking for the customers today, they’re keeping in mind the customers 10 years from now, 20 years from now, 60 years from now," she wrote. "What is that brand going to be remembered for?"

Aden's rise in the modeling world has been meteoric and historic.

Last year she became the first woman to compete in the Miss Minnesota pageant while wearing a headscarf (specifically a hijab). She also wore a burkini for the bikini portion of the event.

Aden made it to the semifinals, and since then her career has taken off. 

She signed with IMG (one of the biggest modeling agencies in the world), helped debut Kanye's Yeezy Season 5 on the runway, and this June was on the cover of Vogue Arabia.

It's quite a journey from the Kenyan refugee camp she was born in.

“I never thought I’d be a model,” she told Vogue Arabia. “I didn’t even think that door would open for me, to be honest. That’s why this has been a dream come true. ... I think it has a lot to do with not seeing Muslim girls wearing the hijab and putting themselves out there.”

Aden moved to St. Cloud, Minnesota, when she was about 7 years old. She is Somali and a Muslim, and has said she wears her headscarf "as my crown."

Vogue says Aden's Nike deal is a "major campaign," and comes as the world-famous brand gets ready to launch its pro hijab. According to the Star Tribune, they did the photo shoot in St. Cloud.

Next Up

Related