Skip to main content

L'etoile du Nord says 'oui' to woo French vacationers

  • Author:
  • Updated:

The Associated Press reports that the state of Minnesota plans to take a more aggressive run at French tourists. (Sure, they've got the Louvre, the Eiffel Tower and the Riviera, but we've got the Spam Museum, the Foshay Tower and Lake Mille Lacs. And the French Meadow restaurant!)

Minnesota's tourism agency is currently seeking vendors to carry out a fresh pitch to French visitors, and will spend up to $45,000 next year to build a marketing presence for the state in France. The efforts will include setting up promotions targeting French tourists and developing a website with an in-country address. Let's be franc--we want their money.

In 2010, the 350th anniversary of the arrival of the first French explorers to the state, the Star Tribune noted Minnesota's French connections that include the words L'etoile du Nord on the state seal and flag to the presence of municipal names, from Roseau to LaCrescent.

An official with Explore Minnesota Tourism says more nonstop flights between France and Minneapolis-St. Paul International makes this an ideal time build a deeper connection. In the coming months, the state tourism office will target vacationers from Mexico and China with similar efforts.

Earlier this year, Gov. Mark Dayton announced the state will establish a trade office in Germany to cement relationships with European trading partners.

Next Up

Screen Shot 2022-01-17 at 9.39.38 PM

Jordan Greenway runs into Darcy Kuemper, sparks fight

Kuemper got knocked out of the game, leading to the brawl.

Kirill Kaprizov

MacKinnon's controversial goal helps Avalanche top Wild

Kirill Kaprizov's two goals were spoiled by a questionable call.

powell itasca jail jan 2022 resize

Attorney accused of sex assault misses hearing, DMs judge

He was arrested the next day after a warrant was issued,

lorie shaull vulcan snow park st paul winter carnival 2018

Winter Carnival: Get vaccinated or test negative before coming

Organizers are also reminding people to be mindful of the city's emergency regulations.

hospital, emergency room

Driver, 15 years old, hurt when car collides with SUV

The road was wet at the time, the State Patrol said.

Tyler Wahl

Minnesotans have the Badgers back in the national spotlight

Three of Wisconsin's four leading scorers are from Minnesota.

Francisco Liriano

Liriano retires: Remembering his meteoric rise as a rookie

There was no one better than Liriano from mid-May to late-July in 2006.