Skip to main content

Minnesota shoe company a Martha Stewart award finalist

  • Author:
  • Updated:
    Original:

There's the well-known "Oprah Effect," and the even-more-popular "Colbert Bump."

But Martha Stewart is no slouch herself when it comes to sales and branding. And a Rochester small business duo hopes the style maven can help propel their company to greater heights.

Well Bred is a men's shoe company, started by Jorge Gomez and Krisa Ryan about two years ago and run from the duo's home in Rochester, the Rochester Post-Bulletin reports.

Now, their small business is a finalist in the style category for Stewart's American Made awards competition.

"The national exposure would be huge for a small company like us," Ryan told the Post Bulletin.

The American Made program aims to spotlight, support and celebrate local handmade goods, the contest website says.

A combination of online voting and input from the Martha Stewart Living magazine editorial team will help narrow down the finalists. Each of the 10 winners – to be announced Oct. 17 – will receive $10,000 for the business, a trip for two to New York, a spot on the Martha Stewart American Made market, and additional prizes.

Online voting opened up Monday and had racked up 218,100 by Friday morning. Well Bred had about 1,100 votes as of that same time, with 25 more days to go (until Oct. 13).

According to Well Bred's contest page, the idea for a shoe company using nearly all American-made products came after seeing overseas show factories.

"Once I saw the working and living conditions in some of the factories I thought to myself, 'I can do better,'" the page says. "I wanted to start a company that had an honest approach to design and manufacturing that champions quality not only in the final product, but in all stages of the product design, sourcing, manufacturing and distribution."

Next Up

water drain

Water main break floods 40-45 homes in St. Louis Park

The city says the rupture happened on Minnetonka Boulevard.

Eli Hart

Charges: 6-year-old Eli Hart shot up to 9 times by his mother

The 28-year-old is facing 2nd-degree murder charges.

dave lee wcco radio

Former WCCO Radio host Dave Lee moves into podcasts

His new podcast, called 'My First Concert,' launched last week.

Tow Boat

Tow boat collides with Mississippi River lock and dam in Alma, WI

The crash remains under investigation by the United States Coast Guard.

unsplash school bus

Police: Man in minivan approached kids, claimed he was former principal

Investigators say children were approached by a man in a white minivan who falsely claimed he'd been a local school principal.

covid

Minnesota's COVID-19 update for Monday, May 23

The latest from the state health department.

police tape, crime scene

Police: 2 people shot, 1 fatally over the weekend in La Crosse

Officers arrived to the scene and found one person suffering multiple gunshot wounds.

Bear killed after it attacked couple in Wisconsin.

Wisconsin couple fight, kill bear that broke into their home

The incident happened last week in north-central Wisconsin.

Image from iOS (2)

Urban Outfitters store in Uptown to close

A number of national chains have departed Uptown in recent years.

Screen Shot 2022-05-23 at 6.41.22 AM

USS Minneapolis-St. Paul officially launched in Duluth ceremony

It's the first U.S. Navy ship to be commissioned in Minnesota.

Screen Shot 2022-05-21 at 9.56.21 AM

North High principal Mauri Friestleben returning to finish year

The principal said Friday she had been fired from her role over her support of a student protest.

ambulance

One dead, two injured in wrong-way crash on Hwy. 169

The crash occurred on Highway 169 early Sunday morning.

Related