Minnesota startup launches dating app for Facebook cupids


Just in time for Valentine's Day, a Minnesota startup is pitching what its founder says is a novel new dating app.

The Spark Starter concept: People play matchmaker with their friends through Facebook. CEO Tony Kramer says his company fills a narrow gap in a crowded field of digital-dating competitors. What sets Spark Starter apart is that it gets people who are already in relationships involved, company officials say.

"We want people to feel comfortable being a matchmaker and to help their friends," Kramer, a Hayfield, Minnesota, native, told the Rochester Post Bulletin. "It's a key difference from other dating sites, when you are single and feel like you are still by yourself, no one is helping you and you don't know all these other people that are out there."

Here's how it works, tech.mn explains: A cupid-playing user logs into Facebook and uses the company interface to introduce two friends, or "create sparks."

Or, Spark Starter allows users looking for love to sign themselves in and search their friends' friends, and then seek an introduction.

An algorithm that uses mutual friends and "likes" on their Facebook pages helps determine compatibility.

Kramer says he got the idea from his own personal experience – he was introduced to a woman through Facebook, and now they are married.

"I thought, 'Wow, that was a really cool way to meet someone through a mutual friend," Kramer told CW 23.

Does it all sound a bit ... impersonal? More pointedly, FOX 47 in Rochester asks: Is social media killing romance?

"Spark-starting is really about making that initial introduction and then it's for those two people to take it into the offline world...the introduction happens through (the site), but afterwards, we want people to interact offline," Kramer told FOX 47.

Next Up

Screen Shot 2020-10-15 at 1.14.36 PM

Loons game canceled after 2nd player tests positive for COVID-19

They were due to play Sporting Kansas City on Sunday.


2 killed in head-on crash involving car, dump truck

The crash happened just before 2 p.m. Friday, according to the State Patrol.


Here is Minnesota's COVID-19 update for Saturday, October 31

Minnesota has surpassed 3,000 new cases on consecutive days.

high school football

Minnesota Football Showcase postponed due to COVID-19

The MFCA All-Star Game will be played in June 2021.

Screen Shot 2020-10-31 at 7.26.05 AM

Here's what President Trump said on his visit to Minnesota

The president targeted Gov. Tim Walz and Keith Ellison at his Minnesota rally.

Screen Shot 2020-10-30 at 6.09.58 PM

Here's what Joe Biden said in Minnesota Friday

Presenting himself as the candidate for a united country, he pledged improvements on affordable healthcare, pandemic relief

Mohamed Ibrahim

Missed PAT seals Gophers' fate against Maryland

Mohamed Ibrahim tied a school record with four touchdowns, but the Gophers lost in overtime.

dnr trout stocking helicopter

DNR uses a helicopter to more efficiently stock lakes with trout

In the past, the DNR used airplanes to stock remote lakes with fish, but the survival rate of the fish was only 85%.

steve simon zoom call

Secretary of State explains plans for segregated absentee ballots

Election officials are reminding voters that it's too late to mail in your absentee ballots.


Facebook trials a 'safe' messenger app for young children

'Messenger Kids' is designed to allow children to safely stay in touch with family.

Facebook deluged with back-to-school photos

Beaming Minnesota parents uploaded a staggering number of back-to-school images of their children to Facebook on Tuesday, the Pioneer Press noted. As social media continue to grow and expand, it may be that more and more parents are carefully posing that perfect shot of their well-scrubbed kids – and quickly posting it to the Internet.

Facebook just launched a rival to YouTube and live TV

The new 'Watch' tab went live to a limited number of users on Thursday.