Target is stepping up to the competition by offering a new next-day delivery service for household goods.
The service is called Target Restock and for now, it's only available to Redcard holders in select areas of Minnesota as part of a pilot program that launched Tuesday.
A Target spokesperson told GoMN it's operating in the Twin Cities area, plus some other locations including St. Cloud, Red Wing, and Stillwater.
“We look forward to seeing how guests in our hometown market respond to this new offering.” Mike McNamara, chief information and digital officer at Target said in a news release.
Here's how it works
Target Restock is only for household items in certain categories: baby, beauty, food and beverage, health, household essentials, personal care, and pets. (So you can't get an Xbox next-day delivered, for example.)
It's $4.99 for a box, plus the cost of the items.
Customers go to the Target website and choose from over 10,000 household essentials – aka stuff that doesn't need to be refrigerated, like cereal, dry grains and pasta, cleaning supplies, etc.
As you shop, a gray bar on the screen shows how much space your items are taking up in the box, and what percentage you have left. Here's what it looks like:
Target says the box is about the size of a shopping cart. It's limited to 45 pounds.
When it's full, you just check out and your order will be filled at a nearby Target store. If you place the order before 2 p.m. Monday-Thursday, your goods will be delivered as fast as the next business day.
Anybody who loves shopping at Target knows it's hard to leave the store with only the items you intended to get. So it could definitely save you from some impulse buys.
And it's cheaper than Amazon's similar delivery service. Prime Pantry is $5.99 to ship a box of household essentials – unless you purchase five qualifying items to earn free shipping. Plus, it typically takes about four business days to arrive – even for Prime members – because Amazon uses ground shipping.
Target says its still fine-tuning the experience and testing new enhancements.
To find out if Target Restock is available in your area, head to the Target Restock website, sign in, and enter your zip code.