Minnesotans donated $17.1 million on Give To The Max Day on Thursday, more than the $16.3 million given last year, despite a five-hour website crash.
The GiveMN website's technical difficulties stretched from about 1 to 6 p.m. during the online forum's 24-hour annual effort to prod Minnesotans to donate to their favorite nonprofits, schools and other organizations, including international adoption agencies. But by midnight, more than 52,000 Minnesotans had donated to more than 4,400 causes through the online forum.
This was the fifth year for Give To The Max Day. A message on the site Friday read, "Because of your unprecedented generosity, millions of dollars will be invested in nonprofits and schools who work to improve the quality of life for all Minnesotans."
Still, the site crash was a frustrating blow, Dana Nelson, executive director of GiveMN, said. "It's not the day we had hoped," she said, the Pioneer Press reported.
The site outage had many of the organizations associated with Give To The Max scrambling to find other ways to connect with donors, the Star Tribune reported. Augsburg College officials started calling potential donors and taking donations on the phone, Heather Riddle, vice president for advancement, told the Star Tribune.
The site's leader boards list these as the top five organizations/schools to benefit from the event:
1. Cretin-Derham Hall ($548,192)
2. The Convent and Academy of the Visitation ($402,520)
3. Interfaith Outreach and Community Partners ($324,419)
4. Augsburg College ($313,639)
5. Second Harvest Heartland ($307,231)