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Minnesota's biggest companies lead a #NiceOff on Twitter

Who is the Minnesota nice-est?
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The eyes of America are on Minnesota, and the state's biggest companies are not missing out on a ready-made PR opportunity.

This week there has been a seemingly semi-coordinated effort to show how "Minnesota" they are by engaging in a "Minnesota Nice Off" on Twitter.

It was started off by Minneapolis-based U.S. Bank, which name-checked fellow commercial stalwart Target in its tweet about the friendliness of Minnesotans.

What followed was a Minnesota love-in as other well-known, state-based companies got in on the thread.

Including Cub Foods:

And Gold 'N' Plump:

And Target:

And Caribou Coffee:

Pretty much everyone:

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