Skip to main content

MN company's new twist on call-your-pet tech: Your pet can call you back

  • Author:
  • Updated:

A Minnesota company whose signature product lets you video chat with your dog or cat is nudging consumers a little further down the pet-tech road.

Twin Cities-based Anser Innovation is pulling together money to market PawCall. It's an accessory for their new version of PetChatz, a wall-mounted video system that lets pet owners see and speak to their pet from afar – and even dispense treats.

Version two of PetChatz sells for $380, the company says, and is compatible with PawCall – which costs another $100.

Anser Innovation promoted PawCall at the big consumer electronics show in Las Vegas in January. But now it's putting together a marketing budget thanks to angel investors, the Business Journal reports.

The newest funding totals $950,000. says the target is $2.5 million in investment capital.

How much do Americans spend on their pets?

The American Pet Products Association tracks spending as part of its bi-annual National Pet Owners Survey.

They say 20 years ago Americans spent $21 billion on their pets. Last year the figure was over $60 billion and it's projected to be $62.75 billion this year.

Food and veterinary care account for the biggest part of that. But the fastest-growing sector is "pet services," which includes grooming, boarding, walking, training, pet sitting, exercise and yard services.

The Association's CEO, Bob Vetere, said this spring “The pet humanization trend is alive and well and continues to drive growth at the premium end of the market."

Next Up

Screen Shot 2022-11-30 at 4.04.09 PM

Armed robbery suspect sought in two south metro investigations

The incidents took place at credit unions in Savage and Apple Valley.


Former Twin Cities plastic surgeon charged with sex crimes

Christopher Kovanda is accused of inappropriately touching woman under the guise of providing medical care.

Screen Shot 2022-11-15 at 4.23.26 PM

Minnesota man accused of murder in Chicago is arrested in Alabama

A 26-year-old man from a small town on the Iowa border is accused of murdering a Greyhound bus employee.


Support for Shakopee Public Schools employee diagnosed with cancer

The media specialist has been transitioned to hospice care recently.


Big November snowstorms uncommon in MN, but snowfall is increasing

This week's 8.4 inches at MSP Airport was one of the biggest November storms in the Twin Cities since 1991.


Minnesota nurses take vote on whether to hold second strike

The results will be determined Wednesday night.

unsplash medical marijuana

OCD, irritable bowel syndrome added to MN's medical marijuana list

They are the two latest qualifying medical conditions for Minnesota's marijuana program.

Screen Shot 2022-11-30 at 9.27.45 AM

Fundraiser created for family-owned Cô Tu' Oriental Cuisine after shooting

Support from the community will go towards medical expenses and overhead costs for the restaurant.

Erica Shameka Roberts

Police: Minnesota murder suspect arrested in Texas

Erica Roberts has been on the run since March.


Jackknifed semis close I-35 northbound near Faribault

There are icy conditions across Minnesota

court room

Red Lake man gets 12 years for murder of his cousin

Charges state the man beat the victim with a metal cabinet and its drawers.


Chuck & Don's

Minnesota's Chuck & Don's bought by New York pet company

The pet supply store chain has 45 locations, mostly in the Twin Cities metro.