Wisconsin-based Kohl's is the latest department store chain to announce getting a jump on Black Friday by opening on Thursday--as in Thanksgiving.
The Associated Press reports Kohl's will allow its doors to be busted by shoppers at 8 p.m. on Thanksgiving Day.
Macy's and J.C. Penney's have also announced that, for the first time, they will open on the evening of the holiday, so that shoppers can find deals while still digesting their pumpkin pie.
Last year, Target opened at 9 p.m. on Thanksgiving, three hours earlier than the previous year and Walmart began the early-bird specials at 8 p.m. on the holiday, two hours earlier than in 2011. The giant discounters have not yet announced their plans for the Thanksgiving weekend.
A story on Time Magazine's website asserts that the early shopping trend threatens to ruin the holiday.
While the story notes that many consumers denounce the early start as "...greedy, misguided and unfair to the employees being forced to work on a day traditionally reserved for family," it points out that stores wouldn't open if shoppers didn't show up.