While other companies have pulled their advertising during Laura Ingraham's Fox News show, Minnesota's Mike Lindell is standing his ground.
The Fox host has lost more than a dozen advertisers for her show "The Ingraham Angle" following public pressure over a tweet she posted last week, mocking one of the Parkland school survivors for not getting into UCLA.
In the wake of her tweet, 15 companies including TripAdvisor, Hulu and Office Depot yanked their ad spots.
But one that is staying with her is MyPillow, the Chanhassen-based company created by Mike Lindell.
Lindell, a fervent supporter of President Donald Trump who spent Easter weekend with him at Mar-a-Lago, tweeted on Monday that he will not be pulling his advertising from Ingraham's show.
The responses he received were, unsurprisingly, a mixture of pledges to buy a MyPillow, and vows to never buy one.
Lindell, who also spoke during Mike Pence's appearance in the Twin Cities last week, said President Trump told him "you are doing a great job, Michael," during his visit to Florida, the Star Tribune reports.
Students who have been leading the calls for gun control after surviving the massacre have become a target for right-wing pundits like Ingraham.
And David Hogg, the student she mocked, responded by encouraging Americans to contact companies so they would drop their support.
The same thing happened to former Fox News host Bill O'Reilly following allegations of sexual misconduct last year, ultimately causing the cancelation of his show.
But the same isn't likely to happen to Ingraham, with the LA Times reporting the TV network is sticking with her.