Nate Berkus is going for the babies.
His inspiration for the new line of baby home decor is his daughter Poppy, who will be 2 years old in March. Berkus says when shopping for her, he'd look for something that was sophisticated, but still whimsical – so that's what he designed for his Target baby collection.
"When designing my baby collection for Target, I focused on materials that were soft, as well as patterns that were fun, super cute, and best of all, affordable!" Berkus said in Target's announcement.
The new Nate Berkus for Target collection features nearly 40 different pieces, from romper sets and crib sheets to wall decorations and night lights, with prices ranging from $11.99 to $49.99. It all goes on sale in select stores and online starting Sunday.
Berkus also spoke with InStyle about his inspiration for his first-ever layette and nursery collection, which includes a lot of llamas (check out photos of the collection). You can read that interview here.
Target has generally found success with previous designer partnerships, including landing a big hit with its Lily Pulitzer line in 2015. Though the reception for last year's Marimekko collection was a bit muted.
The retailer's next big name is Victoria Beckham, whose exclusive line will hit Target shelves in the spring.