1. Websites and web users will try to "break the internet" Tuesday to show their unhappiness with plans to dismantle current open internet rules. It's a big publicity push before the FCC votes on the plan Thursday.
2. Quick refresher: These open internet regulations, put in place in 2015, adhere to the concept of net neutrality. Basically, internet service providers can't block sites or apps, or make some sites load slower than others (called throttling). Nor can they charge consumers for access to certain services.
3. So what to expect today? Pop-ups (like in the image above) that show what certain websites could look like without net neutrality protections. You'll also see a lot of hashtags (#StopTheFCC). And advocacy group Battle for the Net has a bunch of downloadable profile images, story fillers and GIFs for users to show their support. A few examples:
The Big Picture
FCC Commissioner Ajit Pai has been leading the charge to undo open internet regulations, arguing they stifle investments and innovation. He's also said the new rules would require transparency – ISPs would need to disclose when they're slowing down a site, for example. (On Monday, he posted an agreement the FCC would have with the FTC to do just that.)
None of this has swayed open internet supporters, who argue disassembling the rules would be a huge loss for consumers. You might be forced to pay an extra $4.99 a month to use Snapchat, for example.
GoMN has written a lot about net neutrality. Here are a few highlights:
A visual representation of how not having an open internet could impact you.
How the heck we got here, and what ISPs have said about net neutrality.
Amazon, eBay, Google, Netflix, Reddit, Snapchat, Spotify, Twitter, Uber and dozens of others show their support for an open internet.