Golden Valley-based General Mills has disabled the comments section on a YouTube video of its new Cheerios commercial that features a white mother and black father, the New York Times reports.
The national television spot, which started airing last week and was uploaded to the video-sharing site on Wednesday, sparked a firestorm of racist comments on the Internet.
Meredith Tutterow, associate marketing director for Cheerios and Multigrain Cheerios at General Mills, told the newspaper the commercial will "absolutely not" be pulled.
AdWeek reported that some of the angry comments made reference to Nazis, “troglodytes” and “racial genocide.”
"Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all," Camille Gibson, vice president of marketing for Cheerios, said in a statement to ABC News.
Watch the Cheerios ad below: