New logo, new lineup for new-look Minneapolis Aquatennial

Author:
Updated:
Original:

A refreshed image for the popular Minneapolis Aquatennial has been revealed – along with new events planned for this month's shortened festival.

Organizers announced in May that this year's summertime civic celebration of the City of Lakes will take place between July 22-25, slimming it down from the usual 10-day event a year after it marked its 75th anniversary.

On Wednesday, the festival revealed new logos, including some featuring iconic Minneapolis landmarks such as the Foshay Tower and the Stone Arch Bridge, designed by Minneapolis-based Zeus Jones.

A full list of events has been published on the Aquatennial website, marking a shift away from lake-based events to focus more on activities in downtown Minneapolis and along the Mississippi River.

The refreshed look is part of a concerted effort by the Minneapolis Downtown Council, which organizes the Aquatennial, to "activate and re-energize the downtown area," the Star Tribune reports.

Gone are the milk carton boat race and the sand castle competition – which formed part of the popular Aquatennial Beach Bash on Lake Calhoun.

In its place is the Twin Cities Carifest – a Caribbean festival on the West River Parkway – an aquatic dance party at the Minneapolis Renaissance Hotel, and Wilderness Inquiry Voyageur canoe rides at Loring Park.

But some old favorites have been retained, with the CenterPoint Energy Torchlight Parade through downtown kicking off proceedings on July 22, followed by performances by the Twin Cities River Rats on the Mississippi on July 23, before the festival concludes with the Target Fireworks on July 25.

Minneapolis city council member Jacob Frey told The Journal that the new, slimline Aquatennial is designed to "complement the redevelopment and growth" of the downtown neighborhoods near the Mississippi River.

Next Up

coronavirus, SARS-CoV-2

Minnesota confirms America's 1st case of Brazil P.1 COVID strain

The strain was found in a Twin Cities metro resident who recently traveled to Brazil.

classroom

Gov. Walz announces education plan aimed at eliminating disparities

The plan covers seven categories, including closing the racial education gap and improving opportunities in rural Minnesota

Tax forms

Charges: Otsego cleaning business underreported sales

An Otsego woman is accused of owing more than $20,500 in sales tax, penalties and interest.

Screen Shot 2020-04-17 at 2.58.26 PM

Walz gives vaccine providers 3-day, 7-day deadlines to use doses

Those that don't use their allocation will be given less in the future.

purse

Border officers seize more than $550K in counterfeit designer goods

The shipments of fake goods were seized on Jan. 22.

Landfill plastic bags

4 Twin Cities landfills seek to expand capacity

This comes as the area's waste-to-energy facilities are operating at capacity.

Marcus Carr

3 of 10 finalists for NCAA's top point guard award have MN ties

Not a bad way to represent the State of... Basketball?

Justice, court

Minnesota grants unconditional pardon to grandmother facing deportation

Gov. Tim Walz says it's the first full pardon granted by the state in 35 years.

covid-19, vaccine

Minnesota changes vaccine appointment process, here's what to know

Walz also announced plans for a mass vaccination event at Xcel Energy Center.

covid-19, coronavirus

Here is Minnesota's COVID-19 update for Monday, Jan. 25

The latest figures from MDH have been released.

covid-19, vaccine

Minnesota health leaders say state's vaccine progress better than figures suggest

Minnesota is lagging behind national vaccination rates, but MDH leaders say this is because it's holding 2nd doses in reserve.

Related

Which Hollywood superstar was the celebrity guest of the first Aquatennial in 1940?

On July 20, 1940, Minneapolis hosted its first Aquatennial celebration. As part of the hoopla, which celebrity made a visit to the Land of 10,000 Lakes? A) Judy Garland B) Gene Autry C) Mickey Rooney For the answer, click on the headline above...