New marketing chief keeping Best Buy on the Super Bowl sidelines

Author:
Updated:
Original:

Best Buy has apparently decided that Super Bowl ads are not the best buy, after all.

Led by a new chief marketing officer, the electronics giant has opted to skip expensive ads during the big game and will focus instead on the digital approach, the Star Tribune reports.

Digital marketing can be more targeted and personalized than traditional media, the newspaper notes. But, of course, the shift deprives television viewers of such celebrity pairings as Ozzy Osbourne and Justin Bieber.

With no fanfare, Richfield-based Best Buy made Greg Revelle their new CMO in November. Revelle had previously held the same position with Auto Nation.

The Best Buy post had been vacant since May of 2012. The blog at TheListInc says Revelle was hired specifically to lead the company's digital shift.

Revell's bio on the Best Buy site says he supports the company's "drive toward highly personalized customer communication and engagement."

University of Minnesota advertising professor Steve Wehrenberg tells the Star Tribune it's unusual for a retailer to leave its chief marketing job vacant for as long as Best Buy did. But Wehrenberg says the marketing post is becoming more important to retailers and the company likely wanted to take its time to find the right person.

Next Up

Klobuchar and Trump

Klobuchar reacts to report Trump plotted against his attorney general

The NYT story alleges further tactics to overturn the election.

snow, plow

Snowy Saturday: Here's how much snow is forecast in Minnesota

Snow will reach the metro area by the early afternoon.

Cam Talbot

Wild improve to 4-1 with victory over Dubnyk, Sharks

The 4-1 win gives the Wild four victories in five games to start the season.

Screen Shot 2021-01-22 at 9.08.16 PM

Daughter of MN Supreme Court Justice, Allina Health CEO found dead in Iowa

The 21-year-old was found dead in the parking lot of a sorority, according to police.

Screen Shot 2020-09-04 at 8.42.40 PM

Federal charges: MN marijuana lobbyist threatened U.S. representative

"I want you to be as scared as possible," the voicemail allegedly says.

coronavirus, masks, covid-19

Wisconsin Republicans aim to end governor's mask mandate

They've introduced a resolution to remove the governor's emergency powers.

Ted Schweich

Community group hopes to install billboard to get neighbor a kidney

A group called "Team Ted" aims to raise $5,000 to find their friend a kidney donor.

Andrew Palmer

Charges: Coach raped teenage girl on Minnesota basketball team

The 33-year-old head coach has been charged in connection to the alleged crimes.

radio station, microphone

WCCO Radio's program director leaves the company

It's not clear why John Hanson and the station parted ways.

Related