New marketing chief keeping Best Buy on the Super Bowl sidelines


Best Buy has apparently decided that Super Bowl ads are not the best buy, after all.

Led by a new chief marketing officer, the electronics giant has opted to skip expensive ads during the big game and will focus instead on the digital approach, the Star Tribune reports.

Digital marketing can be more targeted and personalized than traditional media, the newspaper notes. But, of course, the shift deprives television viewers of such celebrity pairings as Ozzy Osbourne and Justin Bieber.

With no fanfare, Richfield-based Best Buy made Greg Revelle their new CMO in November. Revelle had previously held the same position with Auto Nation.

The Best Buy post had been vacant since May of 2012. The blog at TheListInc says Revelle was hired specifically to lead the company's digital shift.

Revell's bio on the Best Buy site says he supports the company's "drive toward highly personalized customer communication and engagement."

University of Minnesota advertising professor Steve Wehrenberg tells the Star Tribune it's unusual for a retailer to leave its chief marketing job vacant for as long as Best Buy did. But Wehrenberg says the marketing post is becoming more important to retailers and the company likely wanted to take its time to find the right person.

Next Up

Knuth - Nezhad - side by side

Frey challengers Knuth, Nezhad agree to rank each other 2nd

They're urging supporters to do the same on Nov. 2.

Jerome Horton - Sherburne Co. Jail - CROP

Charges: Man lied to buy gun later used by St. Paul mass shooting suspect

He's accused of making false statements during the purchase of a firearm.

Screen Shot 2021-06-04 at 6.30.24 AM

BCA releases investigative file in Winston Smith's shooting death

The file contains 1,000 pages of documents, hundreds of photos and dozens of audio files.


Fire at Mpls. pizza joint weeks after opening, owners suspect arson

The owners arrived at work Tuesday to find the building on fire.

vaccine, covid

New COVID charts show hospitalization, death rates based on vaccine status

The unvaccinated are far more likely than the fully vaccinated to become hospitalized or die.

Flickr - Superior National Forest Boundary Waters

White House begins process to ban new mining near BWCAW

The stated goal is to protect the "unique natural wonder" of the BWCAW.

Autumn Merrick, Autumn Rose Merrick

Man charged in shootout, crash that killed 18-year-old on scooter

Autumn Rose Merrick was with a friend near the Holiday gas station.

D Quagon - DOC photo

DOC searching for convicted sex offender who has gone on the run

The recently released man removed his GPS monitoring device.