New Minneapolis sailboat logo sunk by city council

Author:
Updated:
Original:

Minneapolis said "no go" to a new logo design for the city.

The design team at the City of Minneapolis last month revealed a refreshed look for the city's logo, removing one of the two sailboats from the "City of Lakes" design that has been in place since the 1980s – and giving it a splash of color.

But despite getting the approval of two city council committees, the Star Tribune reports a last minute U-turn from some council members on Friday has shelved the design, as they voted in favor of keeping the existing logo.

The newspaper notes said one of the main reasons behind the sudden rejection was money, with the council concerned that it would "take years, and a significant amount" to replace the existing logo on city property.

This in turn could cause confusion as the city would end up for a time with two visible logos.

"We’ll end up in a situation where a decade, two decades, three decades down the road, we’re going to have two logos out there, which my understanding from a branding standpoint is probably not the best thing," Council Member Andrew Johnson said, according to MPR.

There were general concerns about the theme of the logo too, MPR reports, with Council Member Alondra Cano saying: "I don't support the sailboats as our city's image. I don't know that that represents my constituents or the people who live in my ward."

The new logo was to be gradually phased into all official City of Minneapolis documents and publications, but its further roll-out to other city property is where it ran into a problem.

MPR notes that there's "no money to sandblast its old emblem off every sign, vehicle and manhole cover" where the two sailboat logo currently appears.

Next Up

covid-19, coronavirus

CDC says COVID-19 quarantine period can be cut to 10 or 7 days

You can come out of a 7-day quarantine following exposure provided you've had a negative test.

maple grove fire

1 person found dead inside Maple Grove business that burned down

A person had been unaccounted following the fire that destroyed Hanson Implement and Storage Tuesday night.

One-dollar bill, cash, money

Appeals court rules MN high school students can get unemployment benefits

They've been denied the benefits, and some were even asked to pay them back.

covid-19, coronavirus

Dec. 2 COVID-19 update: 77 more deaths in Minnesota

The death toll is closing in on 3,700 in Minnesota.

City Pages

Fan creates City Pages archive, Star Tribune tells him to remove it

After word spread that the defunct newspaper's website would go down, a fan created his own copy. Then he got a cease and desist letter.

Adam Thielen

Vikings activate Adam Thielen off COVID-19/reserve list

The star receiver missed last week's victory over Carolina.

Screen Shot 2020-12-02 at 10.27.14 AM

Naked man shot by St. Paul cop is charged for sexual assault of ex-girlfriend

The 31-year-old suspect remains at Regions Hospital after being shot.

Lindsay Whalen

Whalen's Gophers start season with only 7 players available

Whalen isn't happy that a transfer wasn't granted immediate eligibility to play.

Screen Shot 2020-12-02 at 9.21.08 AM

Baby steals the show in Minnesota family's viral TikTok video

Definitely busting out that wobbly baby move at the next party...

George Floyd protest

Activist groups release 'The People's Budget,' call for $53M Minneapolis police cuts

The People's Budget, spearheaded by Black Visions Collective and Reclaim the Block, would cut more than $53 million from MPD's budget.

Related