What data breach? New poll finds customers forgive Target


A new national poll suggests that many Target customers have put the problems related to the retailer's data breach behind them.

Bloomberg's national poll found that a mere 7 percent of shoppers plan to reduce spending at the Minneapolis-based chain over the next year. Despite the bad press and scrutiny that emerged at Target during the massive data breach around the holidays, 85 percent of what Target terms its "guests" expect to shop at Target about the same amount. Seven percent of those polled indicate will shop more, and 7 percent will shop less. One percent offered no opinion.

The Bloomberg National Poll, which surveyed 1,020, was conducted May 8-11. A Star Tribune Minnesota Poll which surveyed Minnesotans in February found that 82 percent visited Target as often as they did before the data theft. But 11 percent said they were upset enough that they would shop less at Target; another 5 percent said they won’t be go back at all. The Star Tribune interviewed 800 Minnesotans Feb. 10-12.

The Bloomberg survey also found that the public doesn't make shopping decisions based on who is sitting in a corporate corner office. The exit of Target's longtime President and CEO Gregg Steinhafel earlier this month made no difference for 84 percent in the survey, with 8 percent saying they would likely make more purchases at Target after the switch and 7 percent reporting that it would reduce their spending. But shoppers remain wary; only about half expressed confidence that Target will be able to keep credit and debit-card information safe from here on.

The results of the poll lead Bloomberg to conclude that "Target may be able to regain the loyalty of customers" after the data theft problem.

Target's problems have been debated in the popular and financial press, including the turmoil at the top. Analysts at the financial website the MotleyFool wrote that Steinhafel "...was either pushed out or chose to fall on his sword because somebody had to take the blame for the company's massive security breach that put 100 million credit card numbers at risk."

Next Up

Screen Shot 2021-10-15 at 10.01.55 PM

Large police presence at Emagine Willow Creek movie theater in Plymouth

There are few details at this stage as to what has happened.

Maple Grove Police Department

Maple Grove-based businessman convicted of fatally shooting wife

Wiseman owns properties in both Minnesota, Nevada and China.

betty and earls biscuits facebook

Jason Matheson's biscuit shop to briefly close ahead of relaunch

Betty & Earl's will shut down for two weeks before reopening under a new name.

Simon Merino Go Fund Me

Worker dies in forklift accident at paper recycling business

The victim was described as a loving father of two who was devoted to his church.

rosie means - go fund me

Authorities ID woman killed by hit-and-run driver who ran red light

A fundraiser was created to support the family after the "sudden and senseless loss."

Prior Lake Football

Watch: Prior Lake stuns Rosemount with last-second hook and ladder

The Lakers dusted off an old favorite to get a victory on Thursday night.

unsplas - maple leaf frost fall lawn

MN gets its first frost advisories, freeze warnings of the season

The coldest spots could dip to below 30 degrees overnight.


Ahead of Big Ten clash, Huskers fans spend their Friday mocking PJ Fleck

Huskers fans are in a playful mood ahead of Saturday's game.

Jamal Smith

New 1st-degree murder charge for man accused in youth coach's killing

A grand jury indicted the suspect in connection with the shooting of Jay Boughton.

trick or treating halloween

COVID: Mayo Clinic's tips for staying safe while trick-or-treating

A layered approach, especially for those who aren't vaccinated, is recommended.


'My patience level is gone': Walz calls on lawmakers to help hospital strain

The governor said only legislators can enact some of the needed measures.