New Ulm, Schell's brew up new image

New Ulm and the hometown Schell's brewery -- the state's oldest -- are both ramping up marketing efforts to attract younger, more affluent customers and establish the community as a vacation destination.
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New Ulm and the hometown Schell's brewery -- the state's oldest -- are both ramping up marketing efforts to attract younger, more affluent customers and establish the community as a vacation destination.

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