New Ulm unveils hip new PR campaign, Hermann the German bobblehead - Bring Me The News

New Ulm unveils hip new PR campaign, Hermann the German bobblehead

Looking to fight old, stagnate views of New Ulm, the local Convention and Visitors Bureau rolled out in earnest with a hip, energetically new tourism campaign, the New Ulm Journal reports. And what is more hip than bobbleheads? At the center of the campaign is a bobblehead video of "Hermann the German" appearing at fun spots around town.
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The New Ulm Convention and Visitors Bureau has paid for a $50,000 campaign to drive tourism in town, with the goal of appealing to a hipper tourist audience, the New Ulm Journal reports.

The bureau hired Minneapolis-based firm Haberman Modern Storytellers, which created multi-media messaging, including a slick new website, around the new slogan "Germans Have More Fun," the newspaper reports.

At the center of it is a mascot, the Hermann the German bobblehead doll. (Of course, you can follow Hermann on Twitter.)

An amusing video follows the bobblehead around New Ulm:

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