Newly remodeled Stillwater grocery store is 'the future of Cub'

It'll be the chain's new 'flagship'
Author:
Updated:
Original:

Take this as yet another sign the Twin Cities grocery business is getting even more competitive. 

On Thursday, Cub Foods unveiled its fully renovated and redesigned location at 1801 Market Drive in Stillwater, which will from now on serve as the chain's "flagship store," a news release says.

There was a lot of fanfare at the "grand reopening," including a ribbon-cutting ceremony, food samplings, giveaways, and even live music.

Wondering why SuperValu, which owns Cub, is making such a big deal about a suburban supermarket opening? 

It's because this is no ordinary grocery store; it carries the company's hopes and ambitions for the future, which, for foodsellers, is looking increasingly complicated because of relentless competition from online retailers like Amazon.

That's why it's tailored to "the needs of today’s shoppers," who are more internet-connected than ever – and thus in search of tangible "experiences" they can't get online.

Hence the new Cub's unusual amenities: a burrito bar, a "juicery," a candy shop, and even a popcorn shop, among other expanded services not typically found at other locations. 

That includes a larger deli with an extra focus on "Quick & Easy Meals," as today's shoppers are also seeking the sort of instant convenience they're used to on the internet

"The new design represents the future of Cub," the company says proudly in its release.

As KARE 11 notes, the revamped location is Cub's "latest weapon" in the ongoing grocery wars of the Twin Cities and beyond.

However, University of Minnesota marketing professor Geroge John tells the station the plan "may not move the needle" in the fight against the competition, as it represents only a "piece" of the larger battle.

The renovated location has been in business for 32 years, the Pioneer Press notes. And it's close to the home office, which is also in Stillwater (though the parent company, Supervalu, is based in Minneapolis).

Next Up

Karl-Anthony Towns

Wolves-Grizzlies game off, KAT tests postive for COVID

The Timberwolves star was among several players that are dealing with COVID-related issues.

minnesota state fair

Planning for the 2021 Minnesota State Fair is underway

The fair suffered huge financial losses due to COVID-19, but organizers are moving forward with planning "different scenarios" for this summer.

Screen Shot 2021-01-15 at 2.16.44 PM

Heather Brown named as new WCCO 'This Morning' anchor

She will be joining Jason DeRusha on the CBS affiliate's Morning Show.

DPS John Harrington

DPS Commissioner: No credible threats to state Capitol, but ready if something arises

Local and state law enforcement officials have a plan in case a threat arises.

snow, slush (submitted photo, ok to use)

Here are snow totals from Thursday-Friday winter storm

It's a slushy mess in the metro, but snow did pile up in southern counties.

tim walz

Walz fury after report that government's COVID vaccine reserve is nonexistent

The Washington Post reported Friday that the Trump Administration has shipped out all the vaccines it has already, with none in reserve.

closed sign

What's open and closed in Minnesota on MLK Day 2021?

Local government offices will generally be closed on Monday.

BMTN 900x450 (8)

Company that falsely promised student loan forgiveness banned from MN

It's also been ordered to repay $11,499 in fees taken from Minnesotans.

covid-19, coronavirus

Here is Minnesota's COVID update for January 15

Hospitalizations are the lowest in Minnesota since October 25.

Sars-Cov-2

Osterholm: B117 COVID strain could become major issue in 6-8 weeks

The B117 variant is believed to be more easily transmitted.

Related