Target launched its first mini store on Tuesday – appropriately enough in Minneapolis' Dinkytown neighborhood.
Now the Minneapolis-based retail giant says it will open four more of the little TargetExpress stores next year, including one in St. Paul's Highland Park neighborhood.
Target offered few specifics about the St. Paul store, including its exact location, but store officials aim to open it in 2015, the Pioneer Press reports.
Target is hoping TargetExpress will compete for the quick-trip shopping crowd that often filters to smaller-footprint CVS and Walgreens stores, which are moving into urban neighborhoods, the newspaper notes.
“Our urban guests are on the go,” a Target exec told the Star Tribune. “They are more focused on immediate consumption rather than stocking up. They want to get in and get out.”
The 20,000-square-foot TargetExpress is about a sixth of the size of traditional locations. Super Target stores have about 174,000 square feet and roughly 85,000 items vs. the TargetExpress, with about 16,000 items.
The Dinkytown store has little in the way of clothing, toys and lawn-and-garden items. The store near the University of Minnesota is on the first floor of a new apartment building that students will move into for the first time as they return to campus next month.