No money, honey? Fewer are spending on Valentine's Day


Not splurging on your sweetheart this Valentine's Day?

You are not alone.

Just 54 percent of Americans will celebrate the holiday with loved ones this year, down from 60 percent in 2013, according to the National Retail Federation.

A bit of good news for shop owners, though: The average person who does plan to spend will shell out $133.91 on candy, cards, gifts, dinner and more – and that's up from $130.97 last year, the federation says, based on its surveys.

Valentine's Day still trails just Christmas and Mother's Day for holiday spending, according to the federation. Total U.S. Valentine's Day spending is expected to hit $17.3 billion. (Although CNBC reports that a winter storm in the East could lessen spending, as lovers cozy up at home instead of venturing out for a pricey dinner.)

“Valentine’s Day will continue to be a popular gift-giving event, even when consumers are frugal with their budgets,” NRF President and CEO Matthew Shay said.

Other numbers from the federation:

– $108.38, what men are spending on Valentine's Day

– $49.41, what women are spending

– 59.4, percentage of people who show appreciation for family members on Valentine's Day (21.7 percent for friends; 20.4 percent for teachers; and 19.4 percent for pets)

And a few Valentine's Day fast facts from CBS News:

– $1.9 billion, amount forecast to be spent on flowers

– $83, average amount expected to be spent on dinner (down $10 dollar drop from last year)

– Top gifts from men: greeting cards (57 percent), flowers (54 percent) and jewelry (24 percent)

– $20 to $30, the amount that dating people spend above the amount married people spend, according to Business Insider

- 8 billion, number of Candy Sweethearts produced by the New England Confectionary Company

– 53, percentage of women who would end their relationship if they didn't get a Valentine's Day gift

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