A new app aims to make “beer runs” a thing of the past in the Twin Cities.
Called “Drinkfly,” it allows customers to place orders for beer, wine or liquor on their mobile device or desktop and have it delivered to their homes within an hour.
Three retailers in the Twin Cities metro area have signed on to make the deliveries for customers – South Lyndale Liquors in Minneapolis, Liquor Vault in St. Paul and Adair Liquors in Crystal.
The app promises free deliveries within an hour. And the prices are the same as a customer would pay at the store itself, according to Drinkfly.
Drinkfly makes its money by running ads from alcohol manufacturers and distributors on the app.
Other liquor stores can sign up to be listed on the app as well for no charge, and Drinkfly says it's looking for more retailers to cover the entire Twin Cities metro area.
Operations like Drinkfly don't need to obtain a liquor license because they don't actually handle the alcohol – they just send the order to the local store.
DrinkFly is one of several liquor delivery apps that have sprung up in the past couple of years, according to Business Week. Another is Boston-based Drizly, which began a year ago and now serves 11 markets around the country; it's not yet in Minnesota.
Other competitors such as Minibar, Thirstie and Saucey are up and running in major markets like New York and Los Angeles, according to Business Week.
At least one liquor store owner in Chicago told Business Week he's concerned this delivery model could lead to excessive drinking, since people who have already consumed too much can easily order more alcohol.
The delivery companies say they have policies to refuse to complete a transaction with an inebriated customer.