No more Glamorama in Twin Cities as Macy's scraps fashion fundraiser


It's raised $5.5 million for cancer charities and brought big-name stars to the Twin Cities, but after a run of 23 years, Glamorama is no more.

Macy's confirmed Friday it will no longer produce the annual fashion fundraiser, the Pioneer Press reports, which started in Minneapolis in 1992 as "Cause for Applause" under Dayton's before expanding to also be held in Chicago, San Francisco and Los Angeles.

The newspaper notes the fundraiser brought acts including Macy Gray, Sheryl Crow and Bruno Mars to Minneapolis. Now Macy's plans on running different events to showcase its fall fashions – but there's no guarantee they will be in the Twin Cities.

MSP Magazine describes the show as "one of the last remaining relics" of the Dayton-Hudson Corp. era, surviving four corporate transfers (Marshall Field's, Target Corp, May Corp, and Macy's Inc) since its inception. It also went through two name changes, having gone from Cause for Applause, to Fash Bash, to Glamorama.

Over the years it has raised $5.5 million in the Twin Cities for the Children's Cancer Research Fund, the magazine notes, and Macy's has said it will continue to partner with the charity going forward.

The Business Journal reports the new events being planned by Macy's to replace Glamorama will be held in "flagship stores, including New York, Chicago and Miami."

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