Now you don't need a subscription to BarkBox to get cool, quirky toys for your dog.
Bark – the company behind BarkBox, the popular monthly subscription box service for dog owners – has teamed up with Target to offer its toys and treats in Target stores, the Minneapolis-based retailer said Wednesday.
This is the first time Bark products will be sold at a retail store. You can also buy Bark's products on Target's website and subscribe to BarkBox.
And this isn't the only way Target is stepping up its pet game. The retailer announced a bunch of other new products coming to Target stores in the coming weeks:
– There will be 200-plus new items from Target's reinvented pet line Boots & Barkley, available in stores Aug. 13.
– Target will also sell wet and dry specialty pet foods from Blue Buffalo, available in stores Aug. 13.
– A pet clothing and accessories line from Wit & Delight (started by St. Paul-based style blogger Kate Arends) will be available at Target starting Oct. 31.
Most Target shoppers have pets
This should come as good news to the majority of Target shoppers, with Christina Hennington, a senior vice president at Target, saying in a statement nearly 70 percent of Target customers have pets at home.
"We saw an opportunity to become their ultimate pets destination by offering new and exclusive pet brands they can only find at Target, alongside everyday must-haves they need, saving guests time and money with every Target run," Hennington said.
Target's partnership with Bark isn't the first time the retailer has teamed up with an online-only brand. It recently partnered with Casper Sleep Inc., an online mattress and bedding company, and Harry's, an online razor company, to sell some products in Target stores and on Target's website.
All this is part of Target's strategy to offer unique products people can't get at other stores, Matt Sargent, of the market research firm Frank N. Magid Associates, told the Business Journal "the less they can be like Amazon and Walmart, the more people are likely to go into their stores."