Updated:
Original:

'North of Normal': Fargo-Moorhead ups the quirk with new slogan

Author:

The people whose job it is to attract visitors to the Fargo-Moorhead area want you to know: If you're looking for traditional "normal," don't head their way.

The Fargo-Moorhead Convention & Visitors Bureau debuted a new slogan for the region recently: "North of Normal."

The area's selling point isn't something tangible, a physical attraction that people come to see, the visitors bureau explains. Rather, it's an "attitude and culture," one they say is captured in the tagline.

There's a short film to go along with it too.

https://www.youtube.com/watch?v=1RGVBg8SYPI

So what is 'North of Normal,' exactly?

The word that Charley Johnson, the visitor bureau's president, uses, is "quirkiness," WDAY reports.

We know we're north, and we're north of normal in what we see as a really good way," he said.

The new slogan is driven by the influx of young people, and an emerging independent arts and culture scene, one that Johnson called a "tremendous entrepreneurial movement," Valley News Live reports.

Says the bureau in its explanation: It's "a reflection of our young, highly educated talent that’s churning out innovative ideas, eateries, events and businesses that are reshaping the face of this region. Fargo is, well, cool."

There's also something of a nod to the "Fargo" film and TV show, which paints the region as, well, quirky (though with some startling violence mixed in). Johnson told Prairie Business Mag that, while the pop culture view shows a decidedly dark side, the bureau "can't run away" from the immensely valuable name recognition.

Do people like it?

It seems most people do.

On Twitter, there's very little snark or complaining. Here's a sampling.

And on Facebook, where the bureau posted the video, most of the comments are supportive, with people calling the slogan awesome, ad saying the video was well done. Though some take umbrage with the image, saying it doesn't present Fargo as the city they're familiar with.

Next Up

Yia Vang - media photo - crop 2

Union Hmong Kitchen will move into Mpls. food hall

Chef Yia Vang said they're "so excited to settle in and have a home."

ISSAboveYou - Duluth North Shore - Oct 18 2021

Watch: Mille Lacs, Duluth captured in stunning video from ISS

The space station provides a vantage point 260 miles above the Earth's surface.

2048px-The_Weeknd_with_hand_in_the_air_performing_live_in_Hong_Kong_in_November_2018

Ladies and gentlemen, The Weeknd has canceled his St. Paul show

He's made changes to his 2022 tour that involves scrapping his Xcel Energy Center gig.

Pixabay - police lights, tape

Man released from custody after admitting to fatal shooting in ND

Authorities said there is no threat to the public.

rochester-water-tower

MN water tower in the running for Tank of the Year

It was the only water tank to receive more than 5,000 votes.

first snow

Any sign of snow in the forecast for Minnesota?

The stars could align for some flurries in northern Minnesota this week, but that's about it.

Flickr - 14 year old vaccine shot - Navy Medicine

Walz announces $200 reward for kids 12-17 who get COVID shots

Those ages have the lowest vaccination rates among all eligible age groups.

Related

Construction activity booming in the Fargo-Moorhead metro

With a nearly 50 percent increase in building permits, the construction industry in the Fargo-Moorhead area is having its best year since 2007, according to information released by the Fargo Moorhead Home Builders Association. The Forum reports new housing starts are also up more than 90 percent. The association's president attributes the increase to record low interest rates and more people moving to the F-M area from the hectic oil fields of western North Dakota.