Updated:
Original:

It's not quite Rainbow Road, but Targets look like Mario Kart right now

Banana peels and green shells are not included, unfortunately.

The newest version of Mario Kart comes out on April 28, and Target's commitment level is the 150 CC of retailers.

Target carts will have a wrap that make them look like Mario Kart karts starting this Friday, April 21, a news release says, ahead of next week's release of Mario Kart 8 Deluxe for the Switch.

About 650 stores will get them, with each having about eight decorated carts (Mario, Luigi and Peach only though, sorry Toad lovers). It's the first time Target has wrapped its carts like this, and they'll probably be around for two or three weeks.

"It's really taking and transforming our iconic shopping carts into really, iconic as well, Mario karts," Target spokesperson Lee Henderson told GoMN. "Everybody knows what a Mario kart is, and so it's sort of blending those two together as sort of super Target carts."

There will also be giant Mario and Luigi faces stretched around those big red balls (called bollards) outside of Target stores.

https://www.reddit.com/r/Target/comments/66otug/happy_mario_kart_day/

And there will be a motion sensor on the doors so that, when you walk in, the countdown beeps from Mario Kart play. Here's video:

https://youtu.be/TgrFUVEH3OI

The Switch's success

The Switch has been selling out everywhere, including at Target. It's Nintendo's fastest-selling console, and the second-biggest hardware launch since 1995 (when an industry group started keeping track), gamesindustry.biz reports.

So it's no surprise Target would stay close to such a hot product – and one that has name recognition from young kids to adults now. Consider the first Mario Kartcame out in 1992, a whole 25 years ago now.

"This is a brand or a property that really is cross-generational, so parents that grew up with Zelda and some of these other popular titles are now able to introduce them to their kids through new gaming systems as well," said Henderson, adding Target has been a "destination" for Nintendo products since the original NES.

The Switch, and the return of these beloved titles, has only increased the nostalgia level.

'Experience' promos

This is also the latest promotion that involves transforming pieces of Target's stores in some way, beyond just putting up special stands or hanging more things from the ceiling. There were the Poké Ball-painted bollards last year at 400 stores for example, or the augmented reality winter wonderland experience that used Google's Project Tango tech.

It's about giving customers an "experience," Henderson said, referencing a statement from Target merchandising exec Scott Nygaard.

Target is working with Nintendo on the promotion, and Henderson said that – while this is probably the biggest part of the campaign – there are some other components that will be coming in the next week. That includes some social media stuff, and things through other media channels.

When will Switches be in stock?

Henderson said Target expects demand for the Switch to stay pretty high throughout the year, as other big-name titles come out and the holiday season approaches.

Target does not talk about inventory, like how many consoles they might get, or when they might come in. But you can call and talk to actual Target team members to try to stay on top of it.

And retail employees on the /r/NintendoSwitch and /r/Nintendo subreddits do sometimes post when they get notified of an incoming shipment, so you can keep an eye out there.

Next Up

FAPqmybVkAQ5h1p

Vikings come from behind for resounding win over Seattle

Kirk Cousins was lights out and Alexander Mattison didn't a miss a beat in place of Dalvin Cook.

Cheryl Reeve

One and done: Lynx season ends with playoff loss to Chicago

Minnesota was faced with a one-and-done situation despite owning the league's third-best record.

Dalvin Cook

Vikings: Dalvin Cook is OUT of Seahawks game

The star running back hasn't recovered from an ankle injury.

snapchat

Boy arrested after making threats towards school in Anoka

An image shared on Snapchat warned of the "best school shooting yet."

Ambulance hospital emergency

Four killed in crashes after deadly start to weekend on MN roads

The latest figures show there have been 349 road deaths in Minnesota this year.

Delta

In crackdown on unruly passengers, Delta urges other airlines to share no-fly lists

The airline says it's a bid to "further protect airline employees across the industry."

Screen Shot 2020-06-15 at 7.11.05 AM

St. Cloud State student-athlete suspended from team following alleged assault

The incident reportedly took place off campus on Sep. 18.

Gopher Football

U of M-barrassed: Gophers shocked by Bowling Green

The Falcons snapped a 21-game non-conference winning streak in front of a homecoming crowd.

Andrew Wiggins

Andrew Wiggins applies for exemption to COVID vaccine, is rejected

Wiggins could miss a large chunk of the season without the vaccine.

Related

Coming soon to your smartphone ... Mario Kart

This is going to be huge for Nintendo.

Coming soon to your smartphone ... Mario Kart

This is going to be huge for Nintendo.

Finally: A chance to put all those 'Mario Kart' skills you built up on N64 to good use

Best Buy is hosting Nintendo World Championships qualifiers – including in Minnesota.

Android users get the chance to be disappointed in Super Mario Run in March

Get ready to do some endless running with Mario on Android.

Video games have been good to Best Buy so far in 2017

Gee, were there any high-profile gaming releases in early 2017 ...?