Skip to main content

NY snack maker moves to MPLS' burgeoning North Loop

  • Author:
  • Updated:

Way Better Snacks, a snack food maker launched in 2011 in Long Island, is moving to Minneapolis, signaling a commercial boom in the downtown neighborhood north of the Warehouse District.

Minneapolis/St. Paul Business Journal says owner Jim Breen, 47, who attended Metropolitan State University and worked for the Creamette Co. in the Twin Cities before moving to the East Coast, says the Journal, plans to hire up to 20 people locally in a new location in the North Loop.

Way Better, whose tortilla chips boast natural ingredients, expects revenue of $12 million to $14 million this year, reports the Star Tribune.

The headquarters will be the century-old Tractor Works Building at 800 Washington Av. N., according to the Star Tribune, in what writer Neal St. Anthony calls "the born-again North Loop."

Aside from particulars about Way Better, St. Anthony digs into the business numbers of the North Loop, which has seen a relatively healthy housing boom for 10 years. "But the gradual expansion of commercial enterprises has been significant as well," St. Anthony writes.

The downtown area, including the North Loop and Warehouse District, is back to prerecession employment levels approaching 160,000, according to St. Anthony. He also notes that Developer Hines acquired a 6-acre swath of North Loop land last year, mostly parking lots, for $13.7 million near Target Field, and has plans for a nearby office tower "with enough space to fill five small Target stores."

Where's the North Loop? Why, it's right here (shaded purple) ...

Next Up

police lights squad car dark - Unsplash

Man dies after being shot during argument in Minneapolis

It's the 70th homicide in Minneapolis this year.


Minneapolis police, city employees clear out Near North encampment

This comes as colder weather moves through the state.

Screen Shot 2022-10-06 at 4.32.46 PM

New T.J. Maxx to open in the Twin Cities this month

Opening day will kick off with extended hours.

Screen Shot 2022-10-06 at 3.04.24 PM

Former Hennepin County commissioner arrested for DWI

The 61-year-old was being held in Hennepin County Jail as of Thursday morning.

Evie Carshare

Electric carshare network showing growth in Twin Cities

Over 25,000 trips have been logged in a six-month span.

Screen Shot 2022-10-06 at 1.11.01 PM

Popular Apple Valley ice arena could be replaced

A concept plan to transform the ice arena is being considered.


Low river levels bring cancellations for St. Paul-New Orleans Viking cruises

The low water also impacted some barge traffic making its way down the river.

10.6 Tempest Weather Thumbnail

Drought tightens grip as Twin Cities reaches 'extreme' level

By this time last year, drought was fading fast in Minnesota.

Screen Shot 2022-10-06 at 11.23.49 AM

Woman missing since car crash has been found

The 49-year-old is believed to have been driving when the crash happened.

COVID-19 vaccine testing Mall of America

Minnesota's COVID-19 update for the week ending Tuesday, Oct. 4

The 7-day average number of cases has been dropping.