Oh, how Posh: Target's newest fashion line comes from a Spice Girl - Bring Me The News

Oh, how Posh: Target's newest fashion line comes from a Spice Girl

Here's when you can expect Victoria Beckham's new Target line to hit the shelves.
Author:
Publish date:
This is Victoria Beckham. She's going to design clothes for Target.

This is Victoria Beckham. She's going to design clothes for Target.

Target has had big success in the past with limited-run fashion lines from designers such as Lilly Pulitzer and Missoni.

For its next high-profile clothing launch, the Bullseye is turning to a Spice Girl.

OK, that may be underselling Victoria Beckham, who has a high-priced luxury line and is described by People as "the queen of suiting separates and masterfully tailored blouses. "

Nonetheless, more than 200 items from the fashion designer will be coming to Target next spring, they announced Thursday.

So what types of items can you expect?

The Victoria Beckham for Target line will include pieces for women and children (Beckham's first foray into kidswear, Target notes), and it'll be priced from $6-$70. Most items though will be under $40, Target says. Sizes range from XS-3X for women, and NB-XL for kids.

The line is inspired by her (appropriately named) Victoria, Victoria Beckham collection.

"Standout pieces include easy-to-wear dresses, rompers and playful tops and bottoms for women, with corresponding styles for girls, toddler and baby," Target said in the announcement.

Target also posted an interview with Beckham, where she said: "From the outset of my brand, I have always designed clothes that I want to wear, and that’s exactly what I have done here, but this time there are also clothes that my daughter would love to wear, too."

The line will be available starting April 9, 2017, at all Target stores and online.

As mentioned above, Target had success with the Lilly Pulitzer and Missoni lines, especially – so much so, the website crashedduring the launch of both, to which this tweeter alludes.

Target has also seen success with the kid-focused Cat & Jack line, and a plus-size line AVA & VIV. One recent collection, the Marimekko line, got off to a slower start though, as the Wall Street Journal reported.

People seem excited for the Beckham announcement.

Next Up

Related