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Olympic ads: General Mills a fan of Canada, while Target sits out games


If Canada's Olympic hockey teams repeat as gold medalists, General Mills might not be so disappointed.

Even though Lucky the leprechaun and the Pillsbury doughboy hang their hats in Golden Valley, Minnesota, it's General Mills Canada that is the parent company's biggest Olympic supporter, the Business Journal reports.

While Canadian skaters and hockey players grace cereal boxes north of the border, no Winter Olympians appear on Wheaties boxes in this country. One reason? General Mills' cereal-making rival Kellogg's is a sponsor of the U.S. team.

In a separate story, the Business Journal notes that another of Minnesota's biggest businesses is absent from the Sochi telecasts for a different reason. Target CEO Gregg Steinhafel told the Wall Street Journal the company had planned to roll out a new ad campaign during the Olympics. But Steinhafel cancelled it in the aftermath of the data breach that compromised the personal information of 1 billion shoppers.

Steinhafel told the newspaper he feared customers would think Target was "tone deaf" if it moved ahead with the ad campaign.

Meanwhile, the cyber-security journalist who broke the news of the data breach now says the value of the stolen credit and debit card numbers has plummeted. Blogger Brian Krebs writes that the millions of credit and debit card numbers flooded the black market. Apart from the supply/demand equation, many of the cards have now been cancelled by banks, pushing the underground market into what Krebs calls a fire sale of the remaining numbers.

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