Updated:
Original:

One Target is getting a Chobani Cafe (yes, the Greek yogurt people)

Author:

The Greek yogurt giant Chobani is getting a cafe – inside a Target.

The Minneapolis-based retailer said Wednesday morning the Chobani Cafe will be located in Target's new Tribeca neighborhood store in New York, when that "flexible-format" store opens this fall.

So what will be at this Chobani Cafe? Food that uses the signature Chobani product of Greek yogurt, plus other "hand-selected, artisanal ingredients."

"In addition to both sweet and savory yogurt creations, the café will offer sandwiches, soups, coffee and desserts, all made with only natural ingredients," the release says.

You might be able to get a hint by looking at the menu for Chobani SoHo, the brand's first (and until this Target location opens, only) cafe.

Millennials and Greek yogurt

Last year, the Wall Street Journal reported that Target planned to revamp its grocery division to attract younger shoppers. That meant moving away from packaged and processed foods and zeroing in on products like granola, yogurt and craft beer to attract urban millennials and Hispanics.

And millennials love their Greek yogurt.

Dairy Herd said that from 2006-2011, Greek yogurt sales went up by 2,500 percent – and that was driven by younger people having a sudden interest in what's marketed as a convenient, health-conscious food options.

Chobani has benefited, with sales reaching $1 billion (though it did stagnate last year, as the Wall Street Journal noted).

SF Gate has a breakdown of Greek yogurt versus regular yogurt here.

New food options in Target

While the Chobani cafe is happening in New York, Target has rolled out a handful of similar changes in some Minnesota locations. The store in northeast Minneapolis got a Freshii, rather than the traditional cafe; while locations in Edina and Maple Grove got D'Amico and Sons.

“This touches three important priorities at Target – Wellness, Food and Localization,” a Target spokesperson told BringMeTheNews at the time. “This test demonstrates how Target is addressing our guest’s changing mindset by thinking differently about an important in-store experience.”

Next Up

Nurses on strike

Nurses start 3-day strike at Allina WestHealth in Plymouth

A "last attempt" at negotiations failed to produce an agreement last Wednesday.

boating minnesota lake

Minnesota has experienced its deadliest boating season since 2005

Minnesota has seen 17 boating-related deaths so far this year.

Drew Doughty

Kirill Kaprizov makes Kings’ Doughty eat his words

The Kings defenseman isn't a fan of the Wild star's new deal.

Quinn Olson / UMD Hockey

Watch: UMD's Olson goes between-the-legs to set up highlight goal

Another Saturday. Another highlight for a Minnesota college hockey team.

Gopher Hockey

Watch: No-call lifts Gophers to OT victory over St. Cloud State

A blatant hook marred a top-four battle in St. Cloud.

Ambulance hospital emergency

Driver killed after crashing into parked semi-trailer

The crash occurred on the 5800 block of University Avenue Northeast.

Mike Zimmer

Vikings-Panthers: 5 things you can count on happening

The Vikings will look to open things up in Carolina.

Tanner Morgan/Gopher Football

Morgan's resurgence, Nebraska's miscues help Gophers hold on

The Gophers quarterback threw a pair of touchdowns in a 30-23 victory.

Related

General Mills goes to federal court to defend Greek yogurt

Attorneys for General Mills Inc. pleaded their case in front of a federal judge on Friday over claims that its Yoplait Greek-style yogurt is neither Greek nor yogurt. The Golden Valley-based company asked U.S. District Judge Susan Nelson to throw out the consumer fraud lawsuit, which was filed by Minneapolis law firm Zimmerman Reed.