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Organizers hope minimalist site will help Minnesotans Give to the Max


It's G-Day for Minnesota non-profits Thursday. As in Giving Day.

The day-long fundraising feeding frenzy known as Give to the Max Day allows donors to shop by category or location for a cause that's dear to them and make an online contribution to the nonprofit or school.

Now in its sixth year, the concept has gained popularity. In fact, last year it proved to be too popular for its website, which crashed for several hours under the weight of the heavy traffic. Even so, the 2013 edition of Give to the Max Day raised more than $17 million from a record 52,000 donors.

This time around, the Pioneer Press reports, organizers hope a simplified website will prevent similar glitches. The executive director of GiveMN, Dana Nelson, tells the newspaper the charities' profile pages are now limited to a single photo and no videos.

Donors could also schedule their contributions in advance this year, allowing them to stay off the site on G-Day.

The St. Cloud Times provides 10 things to know about the day that ushers in the holiday season with what Nelson calls "a nonprofit giving holiday."

All Minnesota groups that have registered as non-profits with the IRS are included on the GiveMN site, making it a veritable Google of Minnesota non-profits, Nelson tells the Times.

As the countdown to giving day dwindled, several were tweeting their appeals.

The minimum donation is $10. GiveMN maintains leaderboards of the most popular recipients in various categories. RedCurrent is collecting stories of why Minnesotans are contributing.

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