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People doing double-take over 'vile' business sign

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Valley News Live reporter Nicole Johnson tweeted the following photo of a business' sign Thursday - and it's ignited immediate reactions.

The Rape and Abuse Crisis Center told Valley News Live its staffers called Joe Rents to voice concerns about the sign. According to the center, Joe Rents says the sign was taken down at around 2pm Thursday and the company is "addressing the issue internally."

Some people say it's simply a joke, but others are calling it disrespectful. The Valley News Live tried to speak with the store's owner.

We collected a few of the reactions on Twitter here, along with a couple of posts on the Joe Rents Facebook page. Reviews of the company on Facebook in the hours following the initial tweet were generally negative.

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