Updated:
Original:

Pepsi apologizes for protest ad: 'Clearly we missed the mark'

Response to the commercial was overwhelmingly negative.
Author:

Well, that was quick. Pepsi has pulled its latest commercial after a day's worth of controversy.

If you didn't get a chance to see the ad before Pepsi yanked it from YouTube, let us paint the scene for you: A group of young protesters march down a city street, carrying signs adorned with peace symbols and messages like "Join the conversation." Meanwhile, a model (played by Kendall Jenner) poses for a camera in a nearby studio – until a cute guy smiles at her, and she decides to pull off her blonde wig to join the demonstration.

A wall of police surrounds the protest, so Jenner grabs a Pepsi, waltzes up to an officer, and hands him the can. He smiles, and the crowd starts cheering and high-fiving.

And the internet saw red.

After it was posted online Tuesday, the aftermath was overwhelmingly negative. In short, critics called the ad "tone-deaf" and accused Pepsi of trivializing protests (specifically, Black Lives Matter) and mocking an iconic photograph from the movement – in order to sell pop. (Or soft drinks, whatever).

Activists say it depicts the opposite of what's actually happening at protests against police brutality. Bernice King, the daughter of Martin Luther King Jr. and Coretta Scott King, was among those who commented.

Critics compared the clip to a nearly 20-year-old Chemical Brothers music video making fun of commercializing protests. And of course, many took the opportunity to make jokes about the old Pepsi vs. Coke debate.

Pepsi finally responded to the backlash via Twitter Wednesday afternoon, saying "Clearly we missed the mark, and we apologize."

They even apologized to Jenner for "putting [her] in this position."

The response on social media? Some people are saying the internet overreacted, while others vow to stick with Coke from now on.

You might still be able to watch the commercial here, if it doesn't get taken down.

Next Up

mickey moore driver's license shared

Beleaguered Ward 9 city council candidate loses Strib endorsement

Mickey Moore has faced questions in recent days about where he actually lives.

CDC biohazard scientist health work

New clue may explain how rare tropical disease sickened Minnesotan

The disease, known as melioidosis, killed 2 people earlier this year.

Sen Mark Koran crop

MN lawmaker encourages donations for locals charged in Jan. 6 insurrection

"They are a good family!" Sen. Mark Koran wrote Friday.

money

Money Gal Coaching: Mastering the spiritual parts of money

Kelly Blodgett used her passion behind becoming debt free to launch Money Gal Coaching.

University of minnesota sign

U of M will now require proof that employees have been vaccinated for COVID

Previously, only students were required to be vaccinated.

Jim Hagedorn

Report reveals details about ethics investigation into Rep. Hagedorn

The congressman described the report's findings as "unfounded conclusions."

33462769592_d32f34fd48_k

SkyWest cancels hundreds of flights due to server error

More than 80 have been canceled at MSP Airport.

elk

First elk in more than 100 years spotted in parts of southern WI

The elk population was reintroduced to Wisconsin in recent decades.

grand marais

10 beautiful Minnesota cities to visit for outdoor adventures

These places are perfect for a day trip or a weekend getaway.

Related

Watch: SNL imagines how that controversial Pepsi ad was made

"I know, right. It was like completely my idea and now they're doing it."

Update: Protests at St. Olaf College continue after racist note left on student's car

The students say the school's administration has provided an inadequate response.

Lino Lakes councilor will apologize for threatening comment at Minnesota Congressman

The comment has since been deleted, but screenshots were taken and shared on social media.

Update: Protests over the Yanez verdict continued peacefully Sunday

Two days after the verdict, Minnesotans are still protesting.

Watch: This Mother's Day ad crushes stereotypes about women

It's time to celebrate hardworking moms everywhere.

There's a 'March Against Trump' in Minneapolis Saturday

The march is in honor of Human Rights Day, Dec. 10.

The EPA is removing climate change information from its website

The changes reflect new direction under President Donald Trump.