Wing-lovers soon won't be able to order a Coca-Cola to accompany an order at a Buffalo Wild Wings restaurant.
A story in the business section of the New York Times said that a new contract that starts at the first of the year will introduce Pepsi products to patrons of the Golden Valley-based sports bar company. The story said that PepsiCo is announcing on Thursday that it is taking over as the chain's exclusive beverage supplier.
The story says that the deal represents more just than what patrons will slurp while they dine. It's described as a partnership that will provide Buffalo Wild Wings with what a top PepsiCo executive termed "a full access pass" to the giant beverage and snack company. The story cited possible future menu mash-ups like "...a Dorito-crusted wing or a Mountain Dew cocktail."
Buffalo Wild Wings executives including CEO Sally Smith visited PepsiCo’s innovation center to sample such combinations. “They have some incredibly creative culinary innovation, and we’re taking a look at Doritos, Tostitos, Ruffles and Fritos, which fit up very well with our demographic,” Smith said.
The deal also allows Buffalo Wild Wings to leverage Pepsi’s sports deals and sponsorships, including those with the National Football League and Major League Baseball.
MeatPoultry.com, the business journal for meat and poultry processors noted that Buffalo Wild Wings will sponsor the Buffalo Wild Wings Bowl for the second time. The game, featuring a match-up between Michigan and Kansas State, will be played on Dec. 28 in Sun Devil Stadium in Tempe, Ariz. The winner will take home a newly designed Buffalo Wild Wings trophy.
Earlier this year the company announced its expansion efforts in Asia, with outlets planned for two locations in the Philippines in 2014.