Plaid to meet you: Target announces new designer collaboration, tartan takeover


Fresh off the success (or a feeding frenzy, some might say) of its partnership with summer-wear designer Lilly Pulitzer, Target is looking to fall – and banking on plaid – with yet another fashion collaboration.

The Minneapolis-based retailer has announced it's teaming with designer Adam Lippes, who will create a line of buffalo plaid-themed autumn apparel for the Bullseye, according to a news release.

And it's not just clothes that will bear a tartan pattern – Target says the classic look will splash over into other departments, with Diet Coke bottles, ChapStick tubes and even Band-Aids (among many others) covered in plaid.

There will be at least 50 items in the collection.

Fashionista reports that Lippes, a celebrated young designer whose works are known for their "appealingly understated luxury," also had a hand in creating the collection's plaid pet goods and home furnishings – areas "entirely new to him."

The site says the apparel will be priced in the $20-$130 range, while shoes and accessories will run $40 to $50.

The designer collaborations have been a boon for Target, who recently gave partial credit to the Lilly Pulitzer line and other fashion offerings for an eye-popping comeback in the first quarter.

Target says its "plaid takeover" will begin in August and continue through October.

Next Up

State Patrol

State Patrol reports 2 fatal crashes on Friday in Minnesota

The first incident happened in Austin Township, and the second happened in Birch Lake Township.


Deaths on Minnesota roads in 2021 at highest level in more than a decade

There have been a total of eight motorcyclist fatalities on Minnesota roads this year.

Screen Shot 2021-05-08 at 9.15.09 AM

Chinese rocket debris to crash somewhere on Earth this weekend

Minnesota appears to be just outside of it's massive potential crash zone.

Starlink satellites

Strange lights in Minnesota sky Friday night were SpaceX satellites

SpaceX is planning to launch 60 more Starlink satellites on Sunday, May 9.

Jorge Polanco

Shoemaker, Twins lineup rebounds against Tigers

Jorge Polanco homered in a 7-3 victory over Detroit.

Kirill Kaprizov / Minnesota Wild

Watch: Kaprizov's OT winner lifts Wild into 2nd place in West

Kaprizov's goal gave the Wild a 3-2 victory over the Ducks.

Byron Buxton

Buxton placed on IL, Trevor Larnach called up

Buxton could be out "for weeks" with a hip strain.

A bald eagle perched on branches.

USFWS confirms 2 bald eagles were shot dead

The agency is offering a reward for information in the case.

A newborn baby, wrapped in a blanket with its mother.

Most popular baby names includes one not in top 10 for 100 years

But Olivia and Liam once again led the way for girls and boys.