Updated:
Original:

Please peas me: General Mills snaps up next superfood

Author:

Betty Crocker isn't stirring yellow peas into her cake mix yet, but General Mills is working the product into a series of its signature products, with more in the works.

Bloomberg Businessweek reports that Golden Valley-based food company is using the ingredient to boost protein in products including Larabars and a Cascadian Farm protein bar. "Cereals could be next, although General Mills won’t disclose exactly what’s in the pipeline," the story said. The peas, and the flour made from them, are regarded as the the next superfood because they are loaded with fiber and vitamins and have few allergens and no genetically modified organisms.

The story goes on to note that General Mills got the jump on competitors in buying large quantities of the superfood. The company was one of the first big food companies to anticipate the versatility of yellow peas and has locked up supplies from vendors.

A post on DietsInReview.com, a website dedicated diet and nutrition information from health professionals, noted that demand for alternate complete protein sources is on the rise as more people embrace veganism. The story clarified that the peas in question are not the English peas-in-a-pod, but rather the field pea. Their story listed peas as one of three newest (and weirdest) ways to introduce protein into the diet. (The other two – bright green powdered algae and, brace yourself, crickets – are significantly weirder.)

Earlier this month, USA Today published a story about Hampton Creek, a San Francisco startup that is using yellow pea proteins instead of eggs to make mayonnaise that’s already being sold at Whole Foods and some Costco stores.

Next Up

betty and earls biscuits facebook

Jason Matheson's biscuit shop to briefly close ahead of relaunch

Betty & Earl's will shut down for two weeks before reopening under a new name.

Simon Merino Go Fund Me

Worker dies in forklift accident at paper recycling business

The victim was described as a loving father of two who was devoted to his church.

rosie means - go fund me

Authorities ID woman killed by hit-and-run driver who ran red light

A fundraiser was created to support the family after the "sudden and senseless loss."

Prior Lake Football

Watch: Prior Lake stuns Rosemount with last-second hook and ladder

The Lakers dusted off an old favorite to get a victory on Thursday night.

unsplas - maple leaf frost fall lawn

MN gets its first frost advisories, freeze warnings of the season

The coldest spots could dip to below 30 degrees overnight.

Fleck

Ahead of Big Ten clash, Huskers fans spend their Friday mocking PJ Fleck

Huskers fans are in a playful mood ahead of Saturday's game.

Jamal Smith

New 1st-degree murder charge for man accused in youth coach's killing

A grand jury indicted the suspect in connection with the shooting of Jay Boughton.

trick or treating halloween

COVID: Mayo Clinic's tips for staying safe while trick-or-treating

A layered approach, especially for those who aren't vaccinated, is recommended.

Walz

'My patience level is gone': Walz calls on lawmakers to help hospital strain

The governor said only legislators can enact some of the needed measures.

landscape-g555db6b6e_1280

Jeep driver dies after hitting two deer, rolling into oncoming vehicle

As the SUV rolled, it struck another vehicle approaching the other direction.

carver county dog

Family's dog 'senselessly' killed with arrow in Carver County

The beloved dog was shot with an arrow on Tuesday.

Related