Polaris bets big on snow bikes – a growing mountain sport - Bring Me The News

Polaris bets big on snow bikes – a growing mountain sport


Minnesota-based Polaris has purchased an Idaho-based company that specializes in mountain snowmobiles and snow bikes – an up-and-coming sport similar to motocross, but on the side of a snowy mountain.

Polaris announced the acquisition of Timbersled Wednesday. Details of the deal were not disclosed.

Timbersled was founded in 2001, specializing in making front- and rear-suspension systems for mountain snowmobiles, the company's website notes. In 2010, it introduced a snow bike conversion kit – the Mountain Horse.

The kit allows riders to turn their dirt bike into a snow bike by attaching a snowmobile-like track to the rear of the bike and a ski or sled on the front of the bike.

Here's video of a snow bike in action:

Polaris CEO Scott Wine says Timbersled "revolutionized the sport of snow biking" with its Mountain Horse, and he says the companies' "common culture and shared passion for the powersports industry and consumer will create an exciting platform for continued innovation and accelerated growth."

Timbersled will still operate the brand in Idaho, with the company making it clear to its customers that Timbersled will remain Timbersled as it joins the Polaris family, according to a post on its Facebook page.

The Minneapolis-St. Paul Business Journal says this acquisition should slightly boost Polaris' income in 2015. Last year, Polaris' sales totaled $4.5 billion, the release notes.

Polaris reported Thursday that its first-quarter profit rose 9 percent, the Star Tribune says, after off-road vehicle sales rose 11 percent and motorcycle sales jumped 74 percent.

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