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Polaris enters portable power market with compact generators

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The Minneapolis/St. Paul Business Journal reports that Medina-based Polaris Industries Inc. has launched a line of consumer generators. They generate 1,000 to 3,000 watts of AC power, and cost between $649 and $1,799. Polaris expects consumers to use the generators at campsites and tailgate parties to power TVs, radios, cell phones, lights and air conditioners.

The Star Tribune reports the generators were designed and tested in Roseau and Wyoming, Minnesota. They can be linked together to generate additional power.

Polaris is competing with Honda and Yamaha in a $1 billion industry. The compact generators will become part of Polaris’ growing parts, garments and accessories business. It plans to differentiate itself by selling the generators at slightly lower prices, and only through authorized Polaris dealers.

"It's definitely a new growth platform for us," said Steve Eastman, a Polaris vice president. "Polaris continually explores adjacent product markets that complement our existing offerings and strengthen our brand."

Polaris is best known for making all-terrain vehicles, motorcycles and snowmobiles.

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