Polaris rolls out new line of Indian Motorcycles at Sturgis

Author:
Updated:
Original:

A Minnesota company has breathed new life into America's oldest motorcycle brand.

Polaris Industries unveiled three new models of Indian Motorcycles in front of thousands of bikers at the annual rally in Sturgis, South Dakota, over the weekend.

Polaris CEO Scott Wine tells Forbes the company spent nearly $100 million developing the Indian Chief Classic, the Indian Chief Vintage, and the Indian Chieftan.

The new models are the latest attempt to revive a brand whose first motorcycles hit the road in 1901. Previous efforts have struggled with how to adapt Indian's distinctive old-time style in a modern bike. But a New York Times blogger says Polaris has managed to walk the fine styling line between character and caricature.

For Medina-based Polaris, which is best known for its snowmobiles and ATVs, the new generation of Indians represents a challenge to motorcycle kingpin Harley-Davidson.

Motorcycle USA heralded the weekend unveiling ceremony as "an inflection point in motorcycling history."

As Cycle News reports, the new models range in price from $19,000 to $23,000. They're available for order now and will arrive at dealerships next month.

Next Up

Screen Shot 2021-04-10 at 1.53.51 PM

Police looking for 'person of interest' in connection to woman's killing

The public is advised to avoid approaching him and to call 911.

covid, vaccine

Here is Minnesota's COVID-19 update for Saturday, April 10

Cases and hospitalizations have been on the rise in Minnesota.

Gabe Kalscheur

Gabe Kalscheur announces he's transferring to Iowa State

The former Gopher guard entered the transfer portal last month.

Walz

Asked about restrictions, Walz says Minnesota is in a 'hold pattern'

Meanwhile, the governor of Michigan is urging people to stay home to slow the spread.

walz and zapko

Watch: Beloved MN sign language interpreter profiled on Today Show

Nic Zapka's work made her an internet celebrity last year.

White Bear Lake Area High School

White Bear Lake students hold walkout over racist social media comments

School officials are investigating the anonymous Instagram account.

Screen Shot 2021-04-09 at 4.48.00 PM

Hennepin Co. medical examiner: Police interaction tipped Floyd 'over the edge'

Medical Examiner Dr. Andrew Baker, who performed Floyd's autopsy, testified Friday in the trial of former MPD officer Derek Chauvin.

Siren

Attention, CNN: There will be extra tornado sirens in Minnesota next week

The national broadcaster was caught by surprise by the test this past Wednesday.

Screen Shot 2021-04-09 at 11.41.46 AM

Minneapolis Parks and Rec buys land to create park in North Loop

The Parks and Recreation Board is paying just over $2M for the land.

Related