The first Polaroid-branded store trying to reinvigorate interest in tangible photos is now open in Delray Beach, Fla., PetaPixel.com reports. Polaroid Fotobar plans to create a chain of retail stores where customers can perfect and print their digital images.
"Maybe it's on a smartphone, maybe it's on Instagram, maybe it's on Facebook," Warren Struhl, the founder and CEO of Fotobar told the Associated Press. "But digital is not permanent. Physical is permanent."
The Business Journal notes Fotobar wasn't created by Polaroid, but the Minnetonka, Minn.-based company licensed its name to the startup venture.
Polaroid also inked a licensing deal with Socialmatic, an instant-camera concept, according to the Pioneer Press' Julio Ojeda-Zapata.