Poll: Minnesotans aren't straying from Target, despite data breach

Author:
Updated:
Original:

A new Star Tribune poll finds that 82 percent of respondents are shopping at Target stores just as much as they did before a holiday-season data breach that compromised the personal information of millions of customers.

Just 11 percent said they will shop at the Minneapolis-based retailer less often; 5 percent said they were not ever going back, the newspaper poll found.

The breach hurt Target's all-important holiday profits, the company said in a Jan. 10 financial update, but Target has not offered a more complete update in recent weeks.

Analyst Brian Yarbrough told the Star Tribune that for Target, “By late spring, end of summer, you’ll be back to more normal business trends."

In other Target news:

– The cyber-security journalist Brian Krebs, who has been leading coverage of the Target breach story, reported on Wednesday that the cyber thieves who have been selling pilfered customer information on online black markets are now having trouble unloading the data. The information was far more valuable before banks started canceling all the card numbers, and now the criminals are having to sell at cut-rate prices. Cards that went for $26.60 to $44.80 apiece right after the breach are now retailing for $8 to $28.

– The Wall Street Journal on Wednesday published a story that examined what was going on inside Target as executives tried to contain the cyber-crime. Among the story's details: Target squashed a plan to launch an advertising blitz during the Sochi Olympics.

– Offering a preview of what the breach might ultimately cost, Minnesota's credit unions on Wednesday said that they had to pay $750,000 in added expenses because of the breach, largely due to replaced cards (that doesn't include the cost of any fraudulent purchases). And that's just one state.

Next Up

Sen. Julia Coleman

'No one's business': State senator calls out attack on her pregnancy

Sen. Julia Coleman represents Minnesota's District 47.

Willmar Police Department

'Errant bullet' goes through garage wall, kills Willmar man

The man was working in his garage when he was shot, witnesses said.

Screen Shot 2021-01-16 at 10.59.00 PM

Wild tie Kings with 2 seconds left, win in overtime

Another incredible finish for the Wild.

Screen Shot 2021-01-16 at 6.53.17 PM

Mike Lindell's MyPillow offering discounts using the code 'Qanon'

The Shakopee-based company is under the microscope because of the recent actions of its owner.

Surly Brewing

Facing aluminum can shortage, Surly unveils solution: 'Cantyhose'

The brewery came up with a creative way to repurpose unused cans.

Liam Robbins

Gophers stay perfect at home by crushing 7th-ranked Michigan

Liam Robbins and Marcus Carr were too much for the previously undefeated Wolverines.

police lights

Four teens arrested over robberies in Minneapolis

They teens were found in a vehicle that was taken during an earlier carjacking.

Boundary Waters/BWCA

All BWCA visitors will now have to watch three 'Leave No Trace' videos

Visitors left an "unacceptably high amount" of damage last year.

ambulance

Ten fatal overdoses in past 6 weeks reported in region of northern MN

Law enforcement agencies have issued a plea to the general public.

Related