Skip to main content

Raise a glass, Barnes & Noble will start selling booze

  • Author:
  • Updated:
    Original:

How do you bring more life to brick and mortar bookstores?

Shops have traditionally gone the caffeine route, adding in cafes and coffee bars.

But Barnes & Noble is trying something different to lure in customers: Booze.

The company made the announcement Thursday, saying it'll start with four concept stores. One of which will be in the Twin Cities area, CNN Money reports.

The Wall Street Journal says the new cafes will be twice the size of the ones we're used to. And in addition to beer and wine options, it'll offer an extended menu.

We don't know exactly what types of food the bookstore will serve, but the Journal says there will be breakfast, lunch and dinner menus.

Yes, there will be waiters. No, there won't be any pricy $50 entrees.

So when can we start visiting the Barnes & Noble bar?

Well, a news release says the first one will open in Eastchester, New York this October.

The Edina store in the Galleria will open sometime after, but before holidays, according to the Star Tribune.

The other shops are set to open in Folsom, California and Loudon, Virginia around that time.

Bookstores vs. the Internet

The popularity of online book retailers and e-books has taken a toll on brick and mortar shops.

According to Fortune, Barnes & Noble had 798 bookstores in 2008. Now it has 640.

In fact, one location in Minneapolis is set to close soon.

A restaurant analyst tells Eater that the company could be on to something with its new concept, though. After all, Amazon doesn't offer the option to wine and dine while you shop.

Analyst Bonnie Riggs tells the source that by offering food and booze, the company will turn shopping into an experience.

"A dining out experience isn't something online booksellers can offer," Riggs says.

Next Up

Willmar Police Department

Police: Suspect arrested in Willmar after firing gun at officer

The incident led to a manhunt that lasted into early Sunday morning.

Monti Ossenfort

Vikings lead off general manager interviews with Monti Ossenfort

Several candidates will interview for the job this week.

Payton Willis

Gophers' rally comes up short, lose to Iowa

The Gophers came back from a 23-point deficit but couldn't complete the comeback.

pixabay-fire-truck-side-close

Firefighters respond to smoke-filled cabin to find man asleep inside

A wood stove was determined to be the cause of the smoke.

snow plow msp airport

MSP snowplow drivers reach contract agreement after threatening strike

Teamsters Local 320 reached an agreement with the Metropolitan Airports Commission Saturday.

Kellen Moore

What you should know about the Vikings' head coach candidates

Seven candidates were revealed on Saturday morning.

20211010_Vikings_Lions_REG05_1119 (2)

What is the next Minnesota Vikings GM inheriting?

A look at the strengths and weaknesses of the Vikings' roster and situation

ambulance

Man dies after being 'punched in the head' during altercation in Duluth

A 46-year-old man is in custody and facing 1st-degree manslaughter charges.

Deion Sanders

Deion Sanders says Zimmer, Spielman hadn't spoken 'in months'

Sanders' comments revealed some of the Vikings' issues last season.

police tape, crime scene

Brooklyn Park man pleads guilty in 2020 fatal drive-by shooting

Devon Manley will be sentenced to life in prison with the possibility of parole after 30 years.

Related

Target joins list of retailers selling Barnes & Noble Nook

Target is the latest company to pick up the Barnes & Nobel Book. The Minneapolis-based retailer joins several others in selling the $139 electronic book reader, including Richfield-based Best Buy.