Breakfast in a K-Cup: General Mills launches oatmeal for the Keurig


Your coffee maker can now brew your entire breakfast before you head out the door in the morning.

Golden Valley-based General Mills has launched Nature Valley-brand oatmeal that's made in a Keurig brewer – a machine that makes single servings of coffee, tea and other beverages using a single-serve capsule or pod (also known as a K-Cup), the Washington Post says.

Here's how it works: Hot water from the Keurig runs through flavor pods (K-Cups) and into a mug filled with Nature Valley Bistro Cups oatmeal, to be mixed with an additional packet of nuts and fruit.

Check it out:

This is General Mills' first new oatmeal product since the 1990s. The General Mills blog says it is also the first non-beverage product that can be made in a Keurig, however Food Business News says last year the Campbell Soup Co. announced the Campbell's Fresh-Brewed K-Cup packs.

The Minneapolis/St. Paul Business Journal notes that the market for hot cereals is growing faster than traditional cereals, which accounts for one-fifth of General Mills' revenue in the United States.

Keurig wasn't involved in the deal – patents on the K-Cup technology expired in 2012, so there have been a number of non-Keurig products on the market to use with the brewer, Food Drive says.

The Nature Valley Bistro Cups Oatmeal – which are available in brown sugar pecan and apple cinnamon almond – can be purchased on Amazon.com and Sam's Club stores and will be available in grocery stores later this year, General Mills says.

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