Target is aggressively wooing customers by expanding its price-matching policy to include more than two dozen online stores, according to reports.
CNBC says on Oct. 1, the Minneapolis-based retailer will start matching competitor prices from 29 different online shops, including Gamestop.com and Costco.com.
Basically, if you see a lower price on any of those 29 websites, it will be matched in-store at Target, or online at Target.com.
The Star Tribune has a full list of the 29 retailers.
Target hadn't mentioned the new policy on its website as of early Wednesday.
The old price-matching policy, which you can still see here, included just five online competitors' stores – Amazon.com, Walmart.com, BestBuy.com, ToysRUs.com, BabiesRUs.com.
According to Fortune, It will be the first time Target allows price-matching for people buying items on Target.com, and gives shoppers a 14-day window to price match (so if you buy something from Target and see it cheaper from Wal-Mart 10 days later, Target will make up the difference). Shoppers used to have just seven days, and it was only applicable to in-store purchases, Fortune says.
It's also the first time Target will match prices for membership wholesale sores Costco and Sam's Club.
The move, Fortune writes, shows how "intense" Target expects the holiday season to be as it competes for business with Wal-Mart.
The Retail Gazette suggests Target's move could be the start of a "price war."
Wal-Mart's current price-match policy involves any identical, in-stock item from an online retailer, but includes 30 websites.
Expect more jostling from Target, Wal-Mart and other big retail and online players as we inch closer to the holidays.