Reports: Target is about to start price matching 29 of its online competitors

Author:
Updated:
Original:

Target is aggressively wooing customers by expanding its price-matching policy to include more than two dozen online stores, according to reports.

CNBC says on Oct. 1, the Minneapolis-based retailer will start matching competitor prices from 29 different online shops, including Gamestop.com and Costco.com.

Basically, if you see a lower price on any of those 29 websites, it will be matched in-store at Target, or online at Target.com.

The Star Tribune has a full list of the 29 retailers.

Target hadn't mentioned the new policy on its website as of early Wednesday.

The old price-matching policy, which you can still see here, included just five online competitors' stores – Amazon.com, Walmart.com, BestBuy.com, ToysRUs.com, BabiesRUs.com.

According to Fortune, It will be the first time Target allows price-matching for people buying items on Target.com, and gives shoppers a 14-day window to price match (so if you buy something from Target and see it cheaper from Wal-Mart 10 days later, Target will make up the difference). Shoppers used to have just seven days, and it was only applicable to in-store purchases, Fortune says.

It's also the first time Target will match prices for membership wholesale sores Costco and Sam's Club.

Wal-Mart's price-matching

The move, Fortune writes, shows how "intense" Target expects the holiday season to be as it competes for business with Wal-Mart.

The Retail Gazette suggests Target's move could be the start of a "price war."

Wal-Mart's current price-match policy involves any identical, in-stock item from an online retailer, but includes 30 websites.

Expect more jostling from Target, Wal-Mart and other big retail and online players as we inch closer to the holidays.

Next Up

Screen Shot 2020-11-27 at 6.26.50 PM

Minnesota nurse's story about her battle with COVID-19 goes viral

A month later, Ashley Walter is on a hard road to recovery.

Adam Thielen

Report: Still on COVID-19 list, Thielen not expected to play Sunday

Thielen was placed on the COVID-19/Reserve list on Monday.

Image from iOS (19)

Mask-wearing, distancing a common sight on MOA's Black Friday

Thousands of shoppers were out and about on Black Friday despite the COVID-19 situation.

Tim Walz

Gov. Tim Walz, MDH react to record-setting COVID-19 deaths

Minnesota can expect further bad news over the coming weeks.

covid-19, coronavirus

Record 101 COVID-19 deaths reported in Minnesota

The figures are from Wednesday, with no update provided on Thanksgiving.

Screen Shot 2020-11-27 at 9.29.12 AM

Target reveals its 'Cyber Week' online deals

The sales will run from Nov. 29 to Dec. 5.

Minneapolis police

Mayor Frey, Minneapolis police chief reveal new 'no-knock' policy

The new policy for Minneapolis Police Department was announced Wednesday.

Teddy Bridgewater

Coller: It's a what-if Sunday with Teddy Bridgewater's return

Matthew Coller writes a weekly Vikings column for BMTN, with more of his work found at Purple Insider.

Ambulance hospital emergency

15-month-old girl's death being investigated by police in Fargo

The child died four days after being found unresponsive.

Related