Huddled in the cold waiting for a nibble on their line, an Ely entrepreneur will be bringing local ice fishermen some Christmas cheer ... or rather, some Christmas beer.
Local livery service Safe Ride makes its business by offering rides around town for a flat-fee of $5, but Duluth News Tribune reports its adding another string to its bow this ice-fishing season in Minnesota's northern reaches.
It is teaming up with Beaver's Liquor to offer alcohol deliveries for the same $5 flat-fee to customers fishing on Miners Lake or Shagawa Lake, Safe Ride announced on its Facebook page.
It explains: "Here's how it works, call us to let us know you are planning a purchase so we can start heading to the store. Then call the store and pay for your order over the phone- then call us back to give us your location!
"Upon arrival you will pay the standard delivery fee which is the same as single passenger fares ($5 within 5 miles of Beaver Liquor- and $1 per mile outside that radius)."
Safe Ride was set up by Army veteran Nicolas Jordan last December, the Star Tribune reports, and a few months back he began offering food deliveries as well as rides.
He had decided to add alcohol to his service once he figured out a way of checking minors couldn't abuse the system. As such, delivery drivers will check customers' drivers licenses before they hand over the delivery.
And it's not just for ice houses, Safe Ride said it will also be delivering to regular houses, cabins, and even tree houses.
Safe Ride did have one warning for ice fishermen though: "Please fish responsibly."