Rival ad claiming General Mills' yogurt has 'bug spray' ingredient is banned

Author:
Updated:
Original:

Adverts that likened yogurts from General Mills' Yoplait brand to bug spray have been banned following a lawsuit.

Golden Valley-based General Mills sued after competitor Chobani ran ads for its Simply 100 Greek yogurt highlighting some of the artificial flavors Yoplait Greek 100 contains, the Times Union reports.

The advert – which you can watch below – says the Yoplait yogurt contains potassium sorbate that it says is "used to kill bugs," with a woman in the advert throwing the Yoplait out of her car window, before opening up a Simply 100 cup.

This embed is invalid

General Mills conducted a survey of 650 people, which found that 60 percent of people felt Yoplait Greek 100 was unsafe to consume after watching the ad.

AdAge reports a U.S. District Judge on Friday granted motions from General Mills and Dannon – another firm targeted by Chobani's ads – for preliminary injunction stopping Chobani making certain claims about its rivals in marketing and advertising.

The judge said the ads made false messages that "potassium sorbate renders Yoplait Greek 100 unsafe to consume."

The Star Tribune notes that potassium sorbate can be used as a "minimum risk" ingredient in pesticides, but the preservative is generally recognized as safe for human consumption by America's food regulators.

"General Mills supports fair and vigorous competition between companies, but false advertising only misleads and harms consumers," a company spokesman told the newspaper, saying it was "pleased" with the outcome.

Chobani, meanwhile, was defiant in a statement to BringMeTheNews, saying: "This is not a marketing campaign, it’s a mindset campaign, and it outlines the difference between using only natural ingredients versus artificial ingredients.

"While we're disappointed by the preliminary ruling, we're committed to continuing the conversation and it’s good to see big food companies like General Mills starting to remove artificial ingredients from some of their products, like their cereals. In the end, if we can give more people more information while helping other food companies make better food, everyone wins."

It also had a response on Twitter.

https://twitter.com/Chobani/status/693126327789096960

Next Up

closed sign

What's open and closed in Minnesota on Thanksgiving Day 2020?

Most services will not be running on Thursday and unlike most years, many stores will be closed, too.

PennyMomentos

How a turkey's brush with celebrity in Bloomington came to a tragic end

DNR: if you care about wild animals, stop feeding them

TCF Bank Stadium

Saturday's Gophers/Badgers football game canceled due to COVID-19 issues

The Battle for Paul Bunyan's Axe will not take place for the first time since 1906.

coronavirus, Iowa

MN health officials don't think downside of COVID-19 peak has arrived

We could be in a trough between a series of waves, Jan Malcolm said.

covid-19, coronavirus

Wisconsin reports record 104 deaths from COVID-19 Tuesday

That's roughly 10% of the total in the nation in a 24-hour period.

Drywall

Husband and wife sentenced for fraud scheme through their drywall firm

The Annandale pair bilked an insurance company out of more than $300,000.

ambulance

4 pedestrians suffer life-threatening injuries after being struck by vehicle

Two vehicles crashed into a car that was on the side of the road after striking a deer.

Marcus Carr

Gophers season preview: New lineup, deeper bench, more questions

Mathew Goldstein takes a deep dive into the murky waters of the college hoops season.

20201107_vivir-1151-Edit

Photos: ViV!R, Minneapolis' new Mexican cafe and shop, is now open

The team behind the acclaimed Popol Vuh have opened the cafe in the same space.

MasklessJudgesinWiscoyTownship

At Wiscoy Township's sole precinct, election judges ditched masks

Voter and Wiscoy resident Kaitlyn O'Connor took a photo of the judges after asking them to wear masks, she said

Related

General Mills to launch new yogurt

Golden Valley-based General Mills will start shipping more than three dozen new yogurt products next month as it tries to revitalize its U.S. yogurt business. Some of the new items include a 100-calorie Yoplait Greek yogurt and Yoplait Fruplait.

Suit against Minn.-based General Mills disputes product is actually yogurt

A law firm from Minneapolis has filed a class action suit against Golden Valley-based food maker General Mills over its Yoplait Greek Yogurt. In a complaint filed in U.S. District Court in California, the Zimmerman Reed law firm claims the product contains an ingredient that disqualifies it from being called "yogurt" under FDA rules.

General Mills goes to federal court to defend Greek yogurt

Attorneys for General Mills Inc. pleaded their case in front of a federal judge on Friday over claims that its Yoplait Greek-style yogurt is neither Greek nor yogurt. The Golden Valley-based company asked U.S. District Judge Susan Nelson to throw out the consumer fraud lawsuit, which was filed by Minneapolis law firm Zimmerman Reed.