Skip to main content

Rival ad claiming General Mills' yogurt has 'bug spray' ingredient is banned

  • Author:
  • Updated:
    Original:

Adverts that likened yogurts from General Mills' Yoplait brand to bug spray have been banned following a lawsuit.

Golden Valley-based General Mills sued after competitor Chobani ran ads for its Simply 100 Greek yogurt highlighting some of the artificial flavors Yoplait Greek 100 contains, the Times Union reports.

The advert – which you can watch below – says the Yoplait yogurt contains potassium sorbate that it says is "used to kill bugs," with a woman in the advert throwing the Yoplait out of her car window, before opening up a Simply 100 cup.

This embed is invalid

General Mills conducted a survey of 650 people, which found that 60 percent of people felt Yoplait Greek 100 was unsafe to consume after watching the ad.

AdAge reports a U.S. District Judge on Friday granted motions from General Mills and Dannon – another firm targeted by Chobani's ads – for preliminary injunction stopping Chobani making certain claims about its rivals in marketing and advertising.

The judge said the ads made false messages that "potassium sorbate renders Yoplait Greek 100 unsafe to consume."

The Star Tribune notes that potassium sorbate can be used as a "minimum risk" ingredient in pesticides, but the preservative is generally recognized as safe for human consumption by America's food regulators.

"General Mills supports fair and vigorous competition between companies, but false advertising only misleads and harms consumers," a company spokesman told the newspaper, saying it was "pleased" with the outcome.

Chobani, meanwhile, was defiant in a statement to BringMeTheNews, saying: "This is not a marketing campaign, it’s a mindset campaign, and it outlines the difference between using only natural ingredients versus artificial ingredients.

"While we're disappointed by the preliminary ruling, we're committed to continuing the conversation and it’s good to see big food companies like General Mills starting to remove artificial ingredients from some of their products, like their cereals. In the end, if we can give more people more information while helping other food companies make better food, everyone wins."

It also had a response on Twitter.

https://twitter.com/Chobani/status/693126327789096960

Next Up

IMG_7030

Watch: Storm updates after heavy hail slams Twin Cities

Sven Sundgaard is providing an update after Thursday's flash hail storm.

kim crockett facebook sos

MN GOP apologizes over antisemitic sequence in candidate's campaign video

Party leader says candidate didn't know the imagery perpetuated an antisemitic trope.

storm, severe

Tornado, severe thunderstorm watches issued in Minnesota

In addition to possible tornadoes, there is a threat for damaging winds and very large hail.

House sale keys door

High prices, stiff competition putting off homebuyers in Twin Cities

Prices continue to rise in the metro, but there are signs of buyer fatigue.

Screen Shot 2022-05-19 at 1.59.51 PM

Series of explosions at manufacturing plant injures 6 in Wisconsin

The blast rocked the Wisconsin town just before 7:45 a.m.

police lights squad car dark - Unsplash

Medford man dies in Le Sueur County crash

The 49-year-old was not wearing a seatbelt at the time of the crash.

Denisovan molar

MN researcher part of team behind 'revolutionary' discovery of ancient tooth in Laos

The molar found in a remote cave is believed to have belonged to a Denisovan girl who lived 164,000-130,000 years ago.

Eagle Ridge Middle School

Charges: Sting catches MN principal trying to hire child prostitute

Authorities alleged Mohamed Selim attempted to meet a 15-year-old girl for sex on Tuesday.

cub donuts 1

Nominate a 'local hero' to get a dozen Cub donuts from Salvation Army

The organization is looking for 1,000 volunteers to help with the effort in the metro.

Minnesota State Patrol helicopter windshield broken after duck flies through it.

Duck smashes through chopper window and hits State Patrol pilot

Two pilots were on the aircraft at the time, with one of them sustaining a head injury.

covid, vaccine

Minnesota's COVID-19 update for Thursday, May 19

It's been 805 days since the first case of COVID-19 was confirmed in Minnesota on March 5, 2020.

Related

General Mills to launch new yogurt

Golden Valley-based General Mills will start shipping more than three dozen new yogurt products next month as it tries to revitalize its U.S. yogurt business. Some of the new items include a 100-calorie Yoplait Greek yogurt and Yoplait Fruplait.

Suit against Minn.-based General Mills disputes product is actually yogurt

A law firm from Minneapolis has filed a class action suit against Golden Valley-based food maker General Mills over its Yoplait Greek Yogurt. In a complaint filed in U.S. District Court in California, the Zimmerman Reed law firm claims the product contains an ingredient that disqualifies it from being called "yogurt" under FDA rules.

General Mills goes to federal court to defend Greek yogurt

Attorneys for General Mills Inc. pleaded their case in front of a federal judge on Friday over claims that its Yoplait Greek-style yogurt is neither Greek nor yogurt. The Golden Valley-based company asked U.S. District Judge Susan Nelson to throw out the consumer fraud lawsuit, which was filed by Minneapolis law firm Zimmerman Reed.