Scrapbook supply company Archiver's to close stores next month - Bring Me The News

Scrapbook supply company Archiver's to close stores next month

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A popular retailer for scrapbookers announced that it's closing stores across the country by mid-February due to declining sales over the last several years.

Minnetonka-based Archiver's, a scrapbook and paper-craft supply company, employs fewer than 30 people at its corporate office and about a dozen staff members at each of its 33 stores in 18 states, according to a statement.

Unfortunately, the company was unable to keep up with new technology and a changing industry following the economic downturn. The Associated Press reports Archiver's filed for bankruptcy protection last April.

"Archiver's has tried to adapt. We've brought in new products, new brands, added more sales and coupons, introduced Archiver's Memory Lab, and streamlined our operations. However, despite our best efforts, our stores do not generate the sales needed to support the business," the statement reads.

Once the largest segment of the craft industry a decade ago, the scrapbooking "boom" is on the decline.

Photography blogger Mark Mizen says large retailers like Walmart, Target and Michaels no longer devote huge areas of their stores to scrapbooking and many other specialty retailers have already gone out of business.

One craft blogger says smartphones and digital media contribute to lack of interest in scrapbooking. Now, photo albums are stored on iPhones, Facebook and other social media sites. Photo sharing websites can print photos as ready-made books and ship them to your house.

Nancy Nally, founder and editor of Scrapbook Update, says the digital era will not be the end-all, be-all of scrapbooking.

"So, if we can preserve our photos on our hard drives and share them online, does all of this mean that the world doesn’t need scrapbooking anymore? Absolutely not," Nally says.

Nally says with tens of thousands of photos saved on computers, there's no way to highlight the important ones. Scrapbooking allows you to curate your photos to tell the stories behind the most treasured images, she says.

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