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Eager shoppers camped outside of the Mall of America starting at 2 a.m. this morning to be the first to get their hands on the East Coast outdoor stylings of L.L. Bean.
The Maine-based retailer, famous for its "Bean Boot" footwear, was opening its first location west of the Mississippi, taking a 29,000 square-foot space vacated by Bloomingdale's in 2012 on the first floor of the megamall.
Demand for the chain's clothing, footwear, hiking gear and its wide array of outdoor equipment was through the roof, with KARE 11 reporter Melissa Colorado describing a "frenzy" in the store when doors opened at 9 a.m.
Shoppers took to social media as they counted down the minutes to opening time, and employees handed out hot drinks and food to those waiting as the queue grew.
The arrival of L.L. Bean means the MOA has almost filled the gap left by Bloomingdale's, and according to the Pioneer Press it is in negotiations with a sporting goods retailer to take up the remaining space in 2015.
Twin Cities Business says the Minneapolis store is one of the largest L.L. Bean stores outside of Maine, and the company said a shared love of the outdoors between the two states made Minneapolis a perfect fit.